tag:blogger.com,1999:blog-29553842085600652582024-03-18T14:40:22.458+05:30Simplified Digital and AnalyticsDigital Transformation, Digital Marketing Big Data, Analytics, IoT, Mobility, Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area.Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.comBlogger228125tag:blogger.com,1999:blog-2955384208560065258.post-27301307416965518382022-06-27T15:26:00.003+05:302022-06-27T15:26:24.504+05:305 ways marketing leaders differentiate their digital experiences from competitors<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEaHDtx78JEX1znilsco21g-vgCT7wFECT2vouuwCMTjMhlohYvJC_cMmc6QqW_ir1IGmr24RY0cj5BF-mu2gQt6w2wqrlsMJSVN3h77T4--aWYIbjhI9dUwZf5MWhwy6nJSvWAnSwIA3aiYw5hQkp1l_a0qkRFJ90m8ieiKfNGRWsAY5ACaG6cKSY/s1920/young-business-woman-checking-satisfaction-checklist-box-copy-space.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEaHDtx78JEX1znilsco21g-vgCT7wFECT2vouuwCMTjMhlohYvJC_cMmc6QqW_ir1IGmr24RY0cj5BF-mu2gQt6w2wqrlsMJSVN3h77T4--aWYIbjhI9dUwZf5MWhwy6nJSvWAnSwIA3aiYw5hQkp1l_a0qkRFJ90m8ieiKfNGRWsAY5ACaG6cKSY/w640-h360/young-business-woman-checking-satisfaction-checklist-box-copy-space.jpg" width="640" /></a></div><br /><p></p><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-ctaai" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">As a digital marketing leader, how do you create experiences that differentiate your brand from the competition? Here are five ways to create unique and memorable <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/how-does-digital-transformation-impacts-customer-experience" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family,unset); font-size: var(--ricos-custom-link-font-size,unset); font-style: var(--ricos-custom-link-font-style,unset); font-weight: var(--ricos-custom-link-font-weight,unset); line-height: var(--ricos-custom-link-line-height,unset); margin: 0px; min-height: var(--ricos-custom-link-min-height,unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">digital experiences</u></span></a> for your customers:</span></p><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8qofj" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-dcoo" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1. By personalizing the user experience</span></span></span></p><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-43vot" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital marketing leaders differentiate their experiences by understanding their customers and delivering personalized experiences. This level of customer understanding comes from having a robust data foundation that marketing teams can use to create segmentations and deliver targeted content.</span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-ceoh5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-16cvl" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2. By being customer-centric</span></span></span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-97nk8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital marketing leaders know that their customers are the most important part of their business. They focus on delivering an exceptional customer experience at every touchpoint and across all channels. They design their campaigns with the customer in mind, and they work to create a seamless and engaging experience for them at every touchpoint.</span></p><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-14l9d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block12" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-alh9o" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3. By making data-driven decisions</span></span></span></p><div data-hook="rcv-block13" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-6qa97" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital marketing leaders rely on data to make informed decisions about their marketing strategies and tactics. They use data to understand what’s working and what’s not, and they use those insights to optimize their campaigns for better results.</span></p><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-6bfbf" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-cdd5j" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">4. By being agile</span></span></span></p><div data-hook="rcv-block16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-aesbc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital marketing leaders can adapt quickly to changes in the marketplace. They are constantly testing and tweaking their campaigns to find new ways to reach their target audiences.</span></p><div data-hook="rcv-block17" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-dubmb" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block18" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7tees" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: 24px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">5. By creating unique and compelling content</span></span></span></p><div data-hook="rcv-block19" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-91v1m" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">To truly succeed in the digital age, marketing leaders must go above and beyond in terms of the quality and uniqueness of their content. With so much content available at the click of a button, it is more important than ever to create something that will stand out from the rest. This could mean creating more visually-appealing content or crafting more interesting and informative articles. Whatever the case may be, marketing leaders must find ways to make their content truly stand out from the rest.</span></p><div data-hook="rcv-block20" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-55sfn" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block21" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-606k7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">If you would like help creating a differentiated digital experience for your customers, call us today.</span></p><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-f8tlk" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-family: var(--ricos-custom-p-font-family,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-color: white; box-sizing: inherit; color: #171717; font-family: "open sans", sans-serif; font-size: 18px; white-space: pre-wrap;" /></span></div><div data-hook="rcv-block22" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-17179549167488089192022-04-02T10:45:00.004+05:302022-04-02T10:45:42.949+05:30Happy Gudi Padwa<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSeVXZAf04iqMKv_T_0ztXkWFs9M-i1cZ0BuYbEkDg5As7Svci2vk4tICKD_uir57HZuzNgXgy2pHc1mATI6RKEvKKLEhyaKnxed6PTPfbATCQMXZeEWWnGjpxcz41Sn9TVAoh7i4irtkfMwCzI4KX21Ibo5urUt4EXfhhjYtdgWu-7B6MlTfMEFJM/s1350/Happy%20Gudi%20Padwa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1350" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSeVXZAf04iqMKv_T_0ztXkWFs9M-i1cZ0BuYbEkDg5As7Svci2vk4tICKD_uir57HZuzNgXgy2pHc1mATI6RKEvKKLEhyaKnxed6PTPfbATCQMXZeEWWnGjpxcz41Sn9TVAoh7i4irtkfMwCzI4KX21Ibo5urUt4EXfhhjYtdgWu-7B6MlTfMEFJM/w512-h640/Happy%20Gudi%20Padwa.jpg" width="512" /></a></div><br /><p></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-13352482793425342372022-03-28T09:18:00.002+05:302022-03-28T09:18:36.943+05:30Digital Doctor - a one day session with business leadership for digital adoption<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://youtu.be/Gyoj2rm-a78" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHLhICiPp3PELTBKY_QPl4ueWcfbODrZpNt2HM5h_H2x8Bm1THM274_1R_ltZ68GFL-qnP5BuL3PGm9MzO03U5a7t39CrRnbm3aIyUgP_1wh-EVSyXbwYlgawFDYUj1hNW3ELQNuKlpLFjIoG1dZmCqVccknbpr-U3s7cUAJbxQS1xr6iOYuXuSSYH/w640-h360/Digital%20Doctor.jpg" width="640" /></a></div><br /><p></p><p><br /></p><p>Digital transformation is inevitable for businesses today. However, it can be difficult to know where to start. Going Digital can help your business make the most of this transformation. We offer a Digital Doctor session which is like an OPD- Outpatient Department-Clinic for your business health.</p><p><br /></p><p>One day session with business to understand the vision, mission, short/long term goals, and growth challenges. </p><p><br /></p><p>We will help your business with 5 frameworks of digital adoption, those will be applied to 3 business areas to help you increase the revenue & reduce the costs.</p><p><br /></p><p><a href="https://youtu.be/Gyoj2rm-a78">https://youtu.be/Gyoj2rm-a78</a></p><p><br /></p><p>Contact us today: info@goingdigital.in</p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-56900850283949209012022-03-26T09:50:00.000+05:302022-03-26T09:50:01.148+05:30What is Digital Business Model and how to develop it?<div class="separator" style="clear: both; text-align: center;"><a href="https://youtu.be/Q9IWVl92zco" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiohsQfAloxAiQnKpWpaCubQPIdHnJ65ibOIuH7J8ZHHD-Pkcwb3hjlOgjW5FSNhIYHi5muuMCIwtzUonkfLMUn-oAS6u22Gefn8X6He9RucT8FqypxVID2dinik2Np3ELFEZo7j7OD8BVWg4A8lp2PERNpmCyi3p6RUg0yHUNG8kpyXm97HCUg3o4/w640-h360/How%20to%20develop%20digital%20business%20model.jpg" width="640" /></a></div><br /><p><br /></p><p><br /></p><p>Today with so many startups coming up every quarter, it is very essential that you know what is happening in your business, know which new revenue generation models you can adopt and analyze your cost structures, etc.</p><p><br /></p><p>It is a one-page overview of your business with 9 building blocks. </p><p><br /></p><p>Are you considering going for a new digital business model? We will coach & guide you.</p><p><br /></p><p><a href="https://youtu.be/Q9IWVl92zco">https://youtu.be/Q9IWVl92zco</a></p><p><br /></p><p>Contact us today: info@goingdigital.in</p><p><br /></p><p>#DigitalBusinessModel</p><p>#BusinessModel</p><p>#GoingDigital</p><p>#SandeepRaut</p><p>#DigitalTransformation</p><p>#Challenges</p><p>#DigitalRoadblocks</p><p>#DigitalRoadmap</p><p>#Culture</p><p>#Revenue</p><p><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-20493417686317815122022-03-19T09:32:00.003+05:302022-03-19T09:32:30.624+05:30Watch top 5 challenges of Digital Transformation & how to resolve them?<p><br /></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="344" src="https://www.youtube.com/embed/jfg9sM0_uEY" width="483" youtube-src-id="jfg9sM0_uEY"></iframe></div><br /><p><br /></p><p><br /></p><p>The Digital Tsunami is moving at a rapid pace, encompassing all aspects of business and society. It touches every function of a business from purchasing, finance, human resources, operations, IT and technology, sales and marketing, and every other division in the business.</p><p><br /></p><p>Watch these top 5 challenges and how to resolve them.</p><p><br /></p><p><br /></p><p><a href="https://youtu.be/jfg9sM0_uEY">https://youtu.be/jfg9sM0_uEY</a></p><p><br /></p><p>#GoingDigital</p><p>#SandeepRaut</p><p>#DigitalTransformation</p><p>#Challenges</p><p>#DigitalRoadblocks</p><p>#DigitalRoadmap</p><p>#Culture</p><p><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-84859625716433808852022-03-12T09:58:00.003+05:302022-03-12T09:58:40.600+05:303 building blocks for Digital Transformation<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://youtu.be/OiJPng1_BqQ" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEjy-MJvr2ysERVhAU9lbLbKPsVwqkdxVCH2Ss7LveEnyNaM422waa8t8g-t1wtLK6aIkp1CxMu77Pw3P92xauOryKAsfrQjuFtRdWPGe72q2QvLXWev2qgZvdN9aouTcvxZVBhwmNIsa9EOQtkO2QLC-O5ah-F5e5VOHdrHqdu7A-Yebp20ZZLcN8vC=w640-h360" width="640" /></a></div><br /><p></p><p><br /></p><p>Digital Transformation has come as a big tsunami wave, either you can ride it like an expert surfer, or go under and get to the bottom.</p><p><br /></p><p>There are 3 building blocks to start with baby steps.</p><p><br /></p><p>Later apply the strategy, culture, and operation plan to execute without fail.</p><p><br /></p><p><a href="https://youtu.be/OiJPng1_BqQ">https://youtu.be/OiJPng1_BqQ</a></p><p><br /></p><p>#GoingDigital</p><p>#DigitalBuildingBlocks</p><p>#Integration</p><p>#Insights</p><p>#Impact</p><p>#DigitalStrategy</p><p>#SandeepRaut</p><p>#DigitalTransformation</p><p>#DigitalRoadmap</p><div><br /></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-82653915717190455802022-03-11T09:53:00.005+05:302022-03-11T09:53:23.001+05:30How to avoid risky roadblocks in the digital transformation journey?<p> </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="360" src="https://www.youtube.com/embed/pGJNT9Kz6fQ" width="476" youtube-src-id="pGJNT9Kz6fQ"></iframe></div><br /><p><br /></p><p>Digital transformation is the new buzzword in business, and for good reason.</p><p>But there can be several roadblocks that can kill your transformation programs. They slow down progress and make changes feel like work rather than something that is fun and exciting. So, what can you do to avoid roadblocks and finally get your digital transformation program off the ground?</p><p><a href="https://youtu.be/pGJNT9Kz6fQ">https://youtu.be/pGJNT9Kz6fQ</a></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-73921039805439527762022-03-09T15:00:00.003+05:302022-03-09T15:00:39.631+05:30The role of Leadership in Digital Transformation<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgl7MosYdMUf4MNjoSJAsFoSRw6sLPyZBvrlYcJ3F58jT5EtjbPU1gI_pia8IcAKfbFk7FHTD3XYjYnQGa3au0aBNHhuaIRff-MDIV8gjjX7snPqtxaykrV5vdKB8vM6FBScZFaLw7H4YBn-RMgcKoq0knlx3ONVDZvWUQAVGt3c0-he19TqLic8dx3=s1280" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEgl7MosYdMUf4MNjoSJAsFoSRw6sLPyZBvrlYcJ3F58jT5EtjbPU1gI_pia8IcAKfbFk7FHTD3XYjYnQGa3au0aBNHhuaIRff-MDIV8gjjX7snPqtxaykrV5vdKB8vM6FBScZFaLw7H4YBn-RMgcKoq0knlx3ONVDZvWUQAVGt3c0-he19TqLic8dx3=w640-h360" width="640" /></a></div><br /><span style="font-family: helvetica;"><br /></span><p></p><p><span style="font-family: helvetica;">Leadership plays a huge role in Digital Transformation. If you want to stay ahead of the game, you need to be constantly innovating and creating new ways to solve problems that weren’t there before.</span></p><p class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-aagpp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">With many organizations embracing digital transformation as a strategic priority for 2021, there are several questions to be answered:</span></span></p><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 iWv3d _1FoOD _3M0Fe aujbK iWv3d public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-5edjf" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="iWv3d xVLwT _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe aujbK iWv3d" id="viewer-dr8r0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe aujbK iWv3d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">What role does leadership play in Digital Transformation? </span></p></li><li class="iWv3d xVLwT _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe aujbK iWv3d" id="viewer-9oomi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe aujbK iWv3d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">What type of leaders should an organization look for? </span></p></li><li class="iWv3d xVLwT _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe aujbK iWv3d" id="viewer-3jfhi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe aujbK iWv3d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">Is there a paradigm shift involved? </span></p></li><li class="iWv3d xVLwT _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe aujbK iWv3d" id="viewer-q6s3" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe aujbK iWv3d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">Can an executive be effective in this role or do they need specific skills and knowledge? </span></p></li><li class="iWv3d xVLwT _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe aujbK iWv3d" id="viewer-72qfm" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe aujbK iWv3d" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">How does one handle cultural change within their organization, especially when employees who have been with the company for decades are now being asked to change their processes?</span></p></li></ul><p><span style="font-family: helvetica;">Leaders need a strategy if they want their digital transformation to succeed. </span></p><p><span style="font-family: helvetica;"><br /></span></p><p><span style="font-family: helvetica;">Watch these 4 steps to success.</span></p><p><span style="font-family: helvetica;"><br /></span></p><p><span style="font-family: helvetica;"><a href="https://youtu.be/ou3TliahGDE">https://youtu.be/ou3TliahGDE</a></span></p><p><br /></p><p><span style="font-family: helvetica;"><br /></span></p><p><span style="font-family: helvetica;">#GoingDigital</span></p><p><span style="font-family: helvetica;">#Leadership</span></p><p><span style="font-family: helvetica;">#DigitalStrategy</span></p><p><span style="font-family: helvetica;">#SandeepRaut</span></p><p><span style="font-family: helvetica;">#DigitalTransformation</span></p><p><span style="font-family: helvetica;">#DigitalRoadmap</span></p><div><br /></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-75861876438837518062022-03-08T10:19:00.002+05:302022-03-08T10:19:16.667+05:30Happy Women's Day<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjrqUdmHzRpQ9bdxeUSw90ewXtL9Tz8scOKQasakDHVW5PKcLrRAmG3As_qhABN291tgT7NnPRoczG9iTdM4AYvhmd6DlOimhhNPLf2d0TQhxyfAEr69tQoAFX4CeFBOcumN_ekyMhJ5BmkM7ryw-gCuKyk1_PgKZ4FAV7ELOBFhcx0PcdR9_2KGkZe=s1280" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEjrqUdmHzRpQ9bdxeUSw90ewXtL9Tz8scOKQasakDHVW5PKcLrRAmG3As_qhABN291tgT7NnPRoczG9iTdM4AYvhmd6DlOimhhNPLf2d0TQhxyfAEr69tQoAFX4CeFBOcumN_ekyMhJ5BmkM7ryw-gCuKyk1_PgKZ4FAV7ELOBFhcx0PcdR9_2KGkZe=w640-h360" width="640" /></a></div><br /><p></p><p><br /></p><p>Warm wishes on Women's day from Going Digital!</p><p>In honor of International Women's Day, we wanted to take a moment to celebrate the incredible women who have helped shape our company and our industry. We are proud to offer an inclusive workplace that celebrates diversity and encourages collaboration.</p><p>At Going Digital, we believe in the strength and potential of women, and we’re proud to support gender equality in all aspects of our business. </p><p>Thank you to all the women out there who are making a difference in their communities and workplaces. </p><p>We salute you!</p><p><a href="https://youtu.be/HuoSUyKSspw">https://youtu.be/HuoSUyKSspw</a></p><p>#HappyWomensDay</p><p>#GoingDigital</p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-73345436257098025332022-03-07T11:07:00.006+05:302022-03-07T11:08:32.957+05:30How to develop the Vision for Digital Transformation?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiTbkTHcc0ZRUwqEaBBaXRcuxP6eap8er0eTe-ejuFEo_pUIGoJIqHOe0azu4lTUFaAR7NIN80wcBflCr-LMpcT0N88wLfHBVrDKnmWWSJOlV88nhHfqizphiQ7eM3UczjwK6DWbQfKXgseSWP5TwPUVM8rtuhOcShTDPqQz7yaqTs4zNq3W0_zsCNC=s1280" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEiTbkTHcc0ZRUwqEaBBaXRcuxP6eap8er0eTe-ejuFEo_pUIGoJIqHOe0azu4lTUFaAR7NIN80wcBflCr-LMpcT0N88wLfHBVrDKnmWWSJOlV88nhHfqizphiQ7eM3UczjwK6DWbQfKXgseSWP5TwPUVM8rtuhOcShTDPqQz7yaqTs4zNq3W0_zsCNC=w640-h360" width="640" /></a></div><br /><p><br /></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><a href="https://www.goingdigital.in/post/what-does-digital-transformation-mean" target="_blank"><b><span style="border: 1pt none windowtext; color: blue; font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Digital Transformation</span></b></a><span style="border: 1pt none windowtext; font-family: "Times New Roman",serif; font-size: 12pt; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"> is now a number one priority for many
businesses. Over the past two years, businesses have put increased focus on
digitally transforming their brands from the inside out.</span><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: 1pt none windowtext; font-family: "Times New Roman",serif; font-size: 12pt; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"> </span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: 1pt none windowtext; font-family: "Times New Roman",serif; font-size: 12pt; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">Importance
of Vision statement for Digital Transformation:</span><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 6pt 72pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Provides the big picture and clearly describes what
your organization will be like in several years<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 6pt 72pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Clarifies the right direction of change to ensure
that everyone is moving forward<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 6pt 72pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Inspires everyone to take action in a set direction<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 6pt 72pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt; vertical-align: baseline;"><!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;">·<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Synchronizes the action of different people. It
provides self-sufficiency to individuals and teams while reducing conflicts.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 6.0pt; margin-left: 72.0pt; margin-right: 0cm; margin-top: 0cm; margin: 0cm 0cm 6pt 72pt; vertical-align: baseline;"><span style="font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> </span></p>
<p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><span style="border: 1pt none windowtext; font-family: "Times New Roman",serif; font-size: 12pt; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">How
do you develop the </span><a href="https://www.goingdigital.in/digital-vision-strategy" target="_blank"><b><span style="border: 1pt none windowtext; color: blue; font-family: "inherit",serif; font-size: 12pt; mso-bidi-font-family: "Times New Roman"; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;">digital transformation vision statement?</span></b></a><span style="border: 1pt none windowtext; font-family: "Times New Roman",serif; font-size: 12pt; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; padding: 0cm;"> </span><span style="font-family: "Times New Roman",serif; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;">Watch <b><a href="https://youtu.be/0kt2zmRpFKU" target="_blank">this video</a></b> for how to develop the VISION for Digital Transformation.</p><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><br /></p><div><br /></div><p class="MsoNormal" style="line-height: normal; margin-bottom: 0cm; vertical-align: baseline;"><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-57927281707143085482022-03-05T19:30:00.005+05:302022-03-05T19:30:55.024+05:30How does digital transformation impacts customer experience?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEjt6oJEXRK6RrWVJ-D02xay8cD09b9a1OVBGxpAXNzUdjW7olStLicAAa7Y_OwwiAhBPwe5PFBFqffvga1svw4GB07dOE3S37varBNYpuGW51PDsGt4OwMPBnBtVSIpGMa52gEv06AV1V6poRh_UTmRP6UnqUXCvJJxfcJbEF_QBR0UXeWfQGjanf-M=s3000" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="3000" height="426" src="https://blogger.googleusercontent.com/img/a/AVvXsEjt6oJEXRK6RrWVJ-D02xay8cD09b9a1OVBGxpAXNzUdjW7olStLicAAa7Y_OwwiAhBPwe5PFBFqffvga1svw4GB07dOE3S37varBNYpuGW51PDsGt4OwMPBnBtVSIpGMa52gEv06AV1V6poRh_UTmRP6UnqUXCvJJxfcJbEF_QBR0UXeWfQGjanf-M=w640-h426" width="640" /></a></div><br /><p><br /></p><p><span style="font-family: helvetica;"><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/2018/09/17/a-to-z-of-digital-transformation" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size,unset); font-style: var(--ricos-custom-link-font-style,unset); font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: var(--ricos-custom-link-font-weight,unset); line-height: var(--ricos-custom-link-line-height,unset); margin: 0px; min-height: var(--ricos-custom-link-min-height,unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline; white-space: pre-wrap;" target="_blank"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: #c63600; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital transformation</em></span></span></u></a><span style="color: #171717; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit; white-space: pre-wrap;"> is the process of adapting to and implementing new digital technologies across all aspects of business, from customer interactions to back-end processes. With the proliferation of mobile devices, cloud computing, social media, and the internet of things, businesses are increasingly pressured to adopt these digital technologies or risk being left behind. While digital transformation can offer many benefits, such as increased efficiency and cost savings, it can also be disruptive to employees and customers if not executed properly. </span></span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3oauj" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-aldgm" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Digital transformation has disrupted <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/how-do-you-provide-the-best-customer-experience" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size,unset); font-style: var(--ricos-custom-link-font-style,unset); font-weight: var(--ricos-custom-link-font-weight,unset); line-height: var(--ricos-custom-link-line-height,unset); margin: 0px; min-height: var(--ricos-custom-link-min-height,unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #2647e1; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">customer experience</span></u></em></span></a>. Customers now expect a more personalized experience that is tailored to their individual needs. They also expect companies to be able to provide a consistent experience across all channels.</span></span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-cfs7r" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e8ei8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">To meet the demands of customers, companies need to undergo a digital transformation. This involves transforming the way the company operates to be able to provide a better customer experience. It also includes the use of new technologies that are reshaping the customer experience.</span></span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-abl0l" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-6chq8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">These technologies include:</span></span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-2980t" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-2arbe" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Virtual Reality:</span> Virtual Reality allows customers to experience products and services in a virtual environment before they make a purchase. This helps customers to make more informed decisions and reduces the chances of them returning products or services.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-6tm65" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Augmented Reality:</span> Augmented Reality allows customers to interact with digital objects that are displayed in the real world. This technology can be used to provide product information, coupons, and discounts to customers who are near a store.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-eoql0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">IoT:</span> The Internet of Things refers to the interconnectedness of devices, which allows for data collection and analysis that can be used to improve customer experience.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-ag7jk" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">AI/Machine Learning:</span> This technology uses algorithms to learn from data, and then make predictions that can be used to personalize the customer experience.</span></p></li></ul><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3q299" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">How to create an engaging <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/customer-journey-mapping" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size,unset); font-style: var(--ricos-custom-link-font-style,unset); font-weight: var(--ricos-custom-link-font-weight,unset); line-height: var(--ricos-custom-link-line-height,unset); margin: 0px; min-height: var(--ricos-custom-link-min-height,unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #ae1ecc; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">customer experience strategy</u></span></em></span></a>?</span></span></p><div data-hook="rcv-block16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3h0hd" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block17" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-107tf" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">There are a few things you can do to make sure your strategy is successful.</span></span></p><div data-hook="rcv-block18" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-9pfo" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block19" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-63r64" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">First, you need to make sure you understand your customers. </span></span></p><div data-hook="rcv-block20" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-dnqam" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">What motivates them? </span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-5erul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">What are their pain points? </span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-4loa5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style,unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight,unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><span style="font-family: helvetica;">What are they looking for in a customer experience? </span></p></li></ul><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-efnud" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Once you understand your customers, you can start designing experiences that will engage them.</span></span></p><div data-hook="rcv-block24" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-71mja" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block25" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bplg7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Second, you need to make sure your team is on board with the strategy. Your team needs to be passionate about providing a great customer experience and be willing to go the extra mile to make sure customers are happy.</span></span></p><div data-hook="rcv-block26" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-b7eoo" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block27" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-1nge6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Digital transformation has the potential to completely reshape the customer experience as we know it. Businesses that can stay ahead of the curve and capitalize on the latest technologies will be the ones that come out on top. </span></span></p><div data-hook="rcv-block28" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-cfg0s" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block29" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-2l8hh" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">If you're interested in learning more about how you can improve your customer experience, please contact Going Digital today. </span></span></p><div data-hook="rcv-block30" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3n5bp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block31" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7jgto" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">We would be happy to discuss your options and help you get started on your digital transformation journey.</span></span></p><div data-hook="rcv-block32" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-eha4v" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size,unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block33" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><div class="_2vd5k _208vH" id="viewer-46t62" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 15px 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><a class="_3mt3E _3CWa- dhpWm dhpWm" href="https://www.goingdigital.in/contact-us" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; display: block; margin: 0px auto; max-width: 100%; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline; width: 249px;" target="_blank"><div class="_2kEVY" data-hook="imageViewer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color,unset); font-size: var(--ricos-custom-p-font-size,unset); font-style: var(--ricos-custom-p-font-style,unset); font-weight: var(--ricos-custom-p-font-weight,unset); line-height: var(--ricos-custom-p-line-height,unset); margin: 0px; min-height: var(--ricos-custom-p-min-height,unset); outline: 0px; overflow: hidden; padding: 0px; position: relative; text-decoration: var(--ricos-custom-p-text-decoration,unset); vertical-align: baseline;"><div aria-label="Contact Us Today" class="_3WJnn" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; vertical-align: baseline;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border-color: initial; border-image: initial; border-style: initial; box-sizing: inherit; height: auto; outline-color: initial; outline-style: initial; transition-property: opacity; width: 248.993px;"><span style="font-family: helvetica;"><img alt="Contact Us Today" aria-hidden="true" class="OzAYt _3ii3f" data-pin-media="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fit/w_441%2Ch_118%2Cal_c%2Cq_80/file.jpg" data-pin-url="https://www.goingdigital.in/post/how-does-digital-transformation-impacts-customer-experience" height="118" src="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fit/w_441,h_118,al_c,q_20,enc_auto/file.jpg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; display: block; filter: blur(8px); height: auto; margin: 0px; opacity: 0; outline: 0px; padding: 0px; position: relative; transition: opacity 0.8s ease 0s; vertical-align: baseline; width: 248.993px;" width="441" /></span></span><img alt="Contact Us Today" class="OzAYt _3xs9_" data-pin-media="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fit/w_441%2Ch_118%2Cal_c%2Cq_80/file.jpg" data-pin-url="https://www.goingdigital.in/post/how-does-digital-transformation-impacts-customer-experience" height="118" src="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fill/w_336,h_90,al_c,q_90/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.webp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; display: block; height: auto; left: 0px; margin: 0px; opacity: 1; outline: 0px; padding: 0px; position: absolute; top: 0px; transition: opacity 0.8s ease 0s; vertical-align: baseline; width: 248.993px;" width="441" /></div></div></a></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-85686775228213704382022-02-11T09:29:00.001+05:302022-02-11T09:32:34.660+05:30See the story of 2 entrepreneurs - which one you want to be?<p> 2 entrepreneurs with their own business are taking different paths !! </p><p><br /></p><p>watch the video...</p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='439' height='365' src='https://www.blogger.com/video.g?token=AD6v5dwG8dBTafdDMfgQhyyC07ah3zP8NIVr3AzywKIyZ097lG5DfkhdCEeHIbkHjjlTIFeHWYrR8LeP3Pk0i8UodQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div><br /></div>for more details :<div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="55" src="https://blogger.googleusercontent.com/img/a/AVvXsEjg9UATJWptU723i-yXJ0Haj3LgFuY5sJelnzo1srT07gQsj3UkzVTtrRIwDmmsjiF_7Sc44ppBfrOWr_pnWUr2uScp2ElbDeq9sGrg94fueCHB4GDa89rHUKKk8x755tjZcx7ZjmcJ9-BqqzZCQU2bpIHQI1sZs6KuD12QgL_eDr0WerrmOhNrEAJy=w203-h55" width="203" /></a></div><br /><div><br /><p><br /></p></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-18568696222268235482022-02-01T10:04:00.002+05:302022-02-26T09:54:56.673+05:30Online Digital Marketing Masterclass <p><br /></p><p></p><div class="separator" style="clear: both; text-align: center;"><br /></div><br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj0w0QuZfyv4o_R19MrVtL4tW9NXXKg7t9xE1aJXrcnA4jXeq3r1lXgIM3sTE5CGUtOXt8XHjfTveSBoeZsVCYazC7AmlngIMsYOWt35K7-Xi6P0T9m6gzrVDd4Vwgc2Wr0vL609EmLBkfOz3hYfh-JLlWyqWs5oSlszMRZLAR0DoX80BSquJCJlH6s=s4051" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2913" data-original-width="4051" height="460" src="https://blogger.googleusercontent.com/img/a/AVvXsEj0w0QuZfyv4o_R19MrVtL4tW9NXXKg7t9xE1aJXrcnA4jXeq3r1lXgIM3sTE5CGUtOXt8XHjfTveSBoeZsVCYazC7AmlngIMsYOWt35K7-Xi6P0T9m6gzrVDd4Vwgc2Wr0vL609EmLBkfOz3hYfh-JLlWyqWs5oSlszMRZLAR0DoX80BSquJCJlH6s=w640-h460" width="640" /></a></div><br /><p></p><p>There is a lot of different information out there when it comes to Digital Marketing.</p><p>You don’t know where to start, who to listen to or where the best resources are.</p><p>To make your life easier, we have created this in-depth digital marketing course that covers all the basics and more. It is designed for beginners but even if you have some knowledge of digital marketing you will find value here. The best thing about it – is it’s all done for you, so no more wasting your time trying to figure things out! </p><p>Just follow along with me and learn how to use digital marketing for your business growth.</p><p>We will be together for 5 days from 15th to 19th March from 6 to 8 pm on Zoom. You will also get lifelong support on WhatsApp.</p><p><br /></p><p>✅Learn Digital Marketing From a Global Leader</p><p>✅Training on Client Projects</p><p>✅15+ tools to do successful digital marketing</p><p>✅Masterclass Certification</p><p>✅Learn the secrets of Digital Marketing from the comfort of your home!</p><p>We train you step-by-step on Paid marketing, SEO, Social Media Marketing and most important Content Marketing</p><div><span style="color: #cc0000;"><a href="https://www.goingdigital.in/digital-marketing-masterclass" target="_blank"><b><span style="color: #cc0000;">Register now</span> </b></a></span>to get a good start in 2022 </div><p><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-42028417302072166672022-01-26T15:35:00.008+05:302022-01-26T15:36:39.030+05:30#1 Online Digital Marketing Course with Certification<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEguBzM9rvNJCrjlrG-rcCBl-98wHy4pEmiOm0ob6FCnrVRGCT-4TWG-SMgXbhlmlpiAZ93rEUS4VcuP-sxVN_hBouy7WWyn3isqKLjZKWGXuO3nJW_vry2gLRg5-j8PhkxTLcYG-ukOUfFkDTYI3G2s1ux11PkZY7Vm1GMUesxvT4wnMSAtzNtpQEq0=s1080" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/a/AVvXsEguBzM9rvNJCrjlrG-rcCBl-98wHy4pEmiOm0ob6FCnrVRGCT-4TWG-SMgXbhlmlpiAZ93rEUS4VcuP-sxVN_hBouy7WWyn3isqKLjZKWGXuO3nJW_vry2gLRg5-j8PhkxTLcYG-ukOUfFkDTYI3G2s1ux11PkZY7Vm1GMUesxvT4wnMSAtzNtpQEq0=w400-h400" width="400" /></a></div><br /><p><br /></p><p>It's really hard to figure out where to start with digital marketing.</p><p><br /></p><p>There is so much information and you’re not sure what to do first or even if you’re doing it right. You can get lost in a sea of blogs, videos and articles that all say different things.</p><p><br /></p><p>Going Digital has everything you need from one place, with clear message, training material and quizzes that help you understand the topics and give you practical experience online,</p><p><br /></p><p>All delivered by an expert on the subject who have been there themselves and recognized as top 10 global thought leader & influencer on Digital.</p><p><br /></p><p><span style="color: #cc0000;"><a href="https://www.goingdigital.in/digital-marketing-masterclass" target="_blank"><span style="color: #cc0000;">Join us now</span> </a></span>for 5 days from 15th Feb 2022 at 6 pm on Zoom and make your career or business a huge success.</p><p><br /></p><p>#DigitalMarketingMasterclass #CertificationCourse #GoingDigital #SandeepRaut #marketingmasterclass #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingexpert #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools</p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-14083446310436513342022-01-24T11:01:00.003+05:302022-01-24T11:01:48.882+05:30Digital Transformation Awareness Program by Going Digital<p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiTf6fLAJxW-4mVEMwS5PKyQ9FwL9veXJ34cOl4Jc2sgON9i1zirz8khNgHBS51UNRCfM1oWw2gzoL3vrcKLqpkb4rsZPWTtqf7fXkLRzxmEuOTshPlpT5xYi2En4i-JycLO0jR3FqJHVu9PMRwtsw-dAyv8ra6k7hgMvJFVJumm8mIvC-pSf7tZAJF=s1615" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1615" height="428" src="https://blogger.googleusercontent.com/img/a/AVvXsEiTf6fLAJxW-4mVEMwS5PKyQ9FwL9veXJ34cOl4Jc2sgON9i1zirz8khNgHBS51UNRCfM1oWw2gzoL3vrcKLqpkb4rsZPWTtqf7fXkLRzxmEuOTshPlpT5xYi2En4i-JycLO0jR3FqJHVu9PMRwtsw-dAyv8ra6k7hgMvJFVJumm8mIvC-pSf7tZAJF=w640-h428" width="640" /></a></div><br /><p><br /></p><p>Employees are not always on board with your digital transformation. They either don’t understand the benefits, or they think you are wasting a lot of money for no reason.</p><p>You know that digital transformation is crucial for the future success of your business, but some employees don’t see it that way. Some might even be actively resisting it by doing things like printing out all emails and putting them into physical folders.</p><p>A company-wide awareness program will help to show them why you need to go digital and what the benefits to the business and their role will be. With everyone on board, there will be sure success.</p><p>Digital transformation is a key strategy for organizations of all sizes to gain a competitive advantage. Reaching Digital Maturity as a company means that your employees are digitally mature as well as your organization.</p><p>Digital Transformation is a mindset, not a program!</p><p>Do you want to become a most forward-thinking business by investing in digital transformation initiatives that help you </p><p>. go to market faster, </p><p>. build better products and services, </p><p>. increase employee satisfaction and retention, </p><p>. and offer more value to customers?</p><p>Digital Transformation Awareness Program by Going Digital is the answer!</p><p><br /></p><p><b><u><a href="https://www.goingdigital.in/digital-transformation-awareness-program" target="_blank"><span style="color: #cc0000;">Learn more for the gateway to success.</span></a></u></b></p><p><br /></p><p><br /></p><p><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-8522752396129463482022-01-22T10:45:00.004+05:302022-01-22T10:45:29.074+05:30How do you provide the best customer experience?<p><span style="font-family: helvetica;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj7n6J7EvdmQ3-Nvfq6336FLAvcBRvCjy0hoDoFT9xqZYPvw-0Tr_LUDUdOWT57hBMsIxAE0S3uDboxv8m--z3wJY13mK8vsDaQcKuHDk1I4wAKjQg-Hn1yVm9_thtZ4DhfaguzBY8U7-wzblYl57YPpgUn1j3zoGUZBqRthaQ0ZelysI2wa5WBlLN-=s1920" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEj7n6J7EvdmQ3-Nvfq6336FLAvcBRvCjy0hoDoFT9xqZYPvw-0Tr_LUDUdOWT57hBMsIxAE0S3uDboxv8m--z3wJY13mK8vsDaQcKuHDk1I4wAKjQg-Hn1yVm9_thtZ4DhfaguzBY8U7-wzblYl57YPpgUn1j3zoGUZBqRthaQ0ZelysI2wa5WBlLN-=w640-h360" width="640" /></a></span></div><span style="font-family: helvetica;"><br /> </span><p></p><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e5pe0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">A customer experience (CX) is defined by <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">interactions</span> between a <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">customer </span>and an <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">organization</span> throughout their business relationship. Interaction can include awareness, comparison, purchase, service, and advocacy.</span></span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bgfs2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">
Customers will always have an experience - Good, Bad, or Indifferent.</span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br /></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="font-weight: inherit;">It is the most important aspect of the </span><b><u><a href="https://www.goingdigital.in/post/what-does-digital-transformation-mean" target="_blank">Digital Transformation</a></u></b><span style="font-weight: inherit;">.</span></span></span></p><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bfsjt" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-f0ht1" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">If you focus on the pain areas of the customers then resolving those challenges will automatically deliver the experience customers are expecting.</span></span></p><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-blum0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3g5n5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">There are 4 main buckets where customers have pain or challenges:</span></span></p><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ol class="public-DraftStyleDefault-ol" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-66mor" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Financial Pain Points: </span>Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend</span></p></li><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-eedte" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Productivity Pain Points:</span> Your prospects are wasting too much time using their current provider/solution/products or want to use their time more efficiently</span></p></li><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-936op" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Process Pain Points:</span> Your prospects want to improve internal processes, such as assigning leads to sales reps or nurturing lower-priority leads</span></p></li><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-83a61" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Support Pain Points:</span> Your prospects aren’t receiving the support they need at critical stages of the customer journey or sales process</span></p></li></ol><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3s7f2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-9cm0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">There are 3 E's of customer experience: </span></span></p><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-15d0f" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Effectiveness</span>: Customers get value from the experience </span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-eicsl" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Ease</span>: Customers get value without difficulty.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-esb9u" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Emotion</span>: Customers feel good about the experience.</span></p></li></ul><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-37eaa" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.2; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Disruptive startups are choosing <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">one activity</span> to do for the customer <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">much better</span> instead of trying to substitute all the activities that are being done by the <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">established company</span> for themselves.</span></span></p><div data-hook="rcv-block19" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-2ta51" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.2; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block20" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8rsnp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Here are the top attributes of the best customer experience:</span></span></p><div data-hook="rcv-block21" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-ffh7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;">Fast response times to issues, needs, or complaints</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-4h3g8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;">Consistency of same experience across all the channels</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-7f5cr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;">Knowledgeable staff ready to assist whenever the customer needs</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-f8rbt" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;">Human interaction - a person to speak to when needed</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-efo0c" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: helvetica;">Relevant, educational promotions than the only sale</span></p></li></ul><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-muva" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.2; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block27" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-fpo0v" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="color: #171717;">Use our </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/customer-journey-mapping" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="color: #cc0000;">customer journey mapping</span></u></span></a><span style="color: #171717;"> framework to get customer sentiments or behavior across the entire journey.</span></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #171717; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br /></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #171717; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="86" src="https://blogger.googleusercontent.com/img/a/AVvXsEiZvnB2Blcni1jFDUTyLtuEIBK_fk4qMfcGPjTdlGsHK1Su-20gSECGLArbKqleRQJngMZoSE3t1KmOiklyJ1Q4-nN4dadAhSB4HW8AxoYJM1QDwOCdeTE_O3lcTun0bmlXT7sWjnidxRQH3TAccRO8zhqUIlPhaNiRemANlnlo5oWBVIYk2z7QDHSu=s320" width="320" /></a></div><br /><span style="font-family: helvetica;"><br /></span><p></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-64626311185432750172022-01-17T10:05:00.002+05:302022-01-17T10:05:34.110+05:30How To Use 4 Different Types Of Keywords For Your Google Ads?<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiCyiHvL8dyvHBq04GSSXcdUZUbZfcaMb48qGqd1AwG1j-vaSrPuHHebjNL8ueOTKpoJCe8AuRE_Tfpzlkwb7_1ym8cJWViPuXCK2Gz42UecdaOk8sucQiceawTZgUWF9D3_ejENtol_OoEg2RcXZKNFY2MLAZEYMawmj45buiaqkI3NToLNbv6FJYU=s1617" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1617" height="429" src="https://blogger.googleusercontent.com/img/a/AVvXsEiCyiHvL8dyvHBq04GSSXcdUZUbZfcaMb48qGqd1AwG1j-vaSrPuHHebjNL8ueOTKpoJCe8AuRE_Tfpzlkwb7_1ym8cJWViPuXCK2Gz42UecdaOk8sucQiceawTZgUWF9D3_ejENtol_OoEg2RcXZKNFY2MLAZEYMawmj45buiaqkI3NToLNbv6FJYU=w640-h429" width="640" /></a></div><br /><p><br /></p><p></p><div class="_1AZWZ mxwvP" id="post-footer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 0px; background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: "open sans", sans-serif; font-size: 18px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; outline: 0px; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; vertical-align: baseline; white-space: normal; widows: 2; word-spacing: 0px;"><div class="_2MaCJ" data-hook="post-main-actions-desktop" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 50px 0px 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></div></div><p></p><div class="_6SyeS" data-hook="post-description" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-stroke-width: 0px; background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: "open sans", sans-serif; font-size: 18px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; 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--ricos-text-color: #171717; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><div class="_2cDMG" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><div class="_2cDMG" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><div class="bVAkx _3777I _1dQP3" data-rce-version="8.66.8" style="--rce-active-divider-color: rgba(23, 23, 23, 0.5); --rce-divider-color: rgba(23, 23, 23, 0.2); --rce-header-five-font-size: 18px; --rce-header-four-font-size: 20px; --rce-header-six-font-size: 16px; --rce-header-three-font-size: 22px; --rce-header-two-font-size: 28px; --rce-highlighted-color: rgb(23, 23, 23); --rce-link-hashtag-color: rgb(23, 23, 23); --rce-mobile-font-size: 16px; --rce-mobile-header-five-font-size: 20px; --rce-mobile-header-four-font-size: 20px; --rce-mobile-header-six-font-size: 20px; --rce-mobile-header-three-font-size: 20px; --rce-mobile-header-two-font-size: 24px; --rce-mobile-quotes-font-size: 20px; --rce-opaque-background-color: rgb(255, 255, 255); --rce-text-color: rgb(23, 23, 23); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; display: flex; flex-direction: column; flex: 1 1 auto; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><div class="kvdbP _2msPJ _189VQ _1O7aH" data-id="rich-content-viewer" dir="ltr" style="-webkit-font-smoothing: antialiased; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: border-box; font-family: var(--ricos-font-family, HelveticaNeue, Helvetica, Arial); height: 1575.93px; margin: 0px; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;"><div class="_1hN1O _2S8BH _3EPBy" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-color: var(--ricos-bg-color-container, unset); background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; color: inherit; font-size: 16px; height: 1575.93px; line-height: 1.5; margin: 0px; outline: 0px; overflow-wrap: break-word; padding: 0px; tab-size: 40px; vertical-align: baseline; white-space: pre-wrap !important; width: 739.988px;"><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-5q1l0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Most of the users when starting the search on the internet they use Google. Research says that more than 80% of people use Google as their search engine, so it makes sense to use Google Ads for your Search Engine Marketing.</span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-cghn2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">
There are 4 types of keyword match you can use while working on Google Ads.</span></p><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bmnk4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">
There are four types of keyword matches, including:</span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-ftduj" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Broad match </strong> This is used widely and will match searches with any words in any order (including synonyms) that include the target keyword. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">For example, if you use broad match on luxury villas, your ad might be displayed if a user types "luxury cars," "expensive villas," or "luxury interior."</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-2jb8a" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Broad Match Modified</strong>: This match type is created by a + sign in front of your keywords. So <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Google </span>understands<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;"> that the search query </span><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">must </em><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">include that term with + sign</span>. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">For example, if you use a broad match modified as +luxury +villas, your ad might be displayed if a user types luxury goods, luxury phones, luxury interior, luxury automobiles, etc.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-3lman" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Phrase Match</strong>: Keyword phrases are multiple words contained in quotation marks. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase. For example, if you give "formal shoes" then your ad will be shown to anyone searching </span>for <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">leather formal shoes, formal shoes for </span>the <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #333745; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">office, uniform with formal shoes, etc.</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-aod29" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Exact Match</strong>: This is the further narrow down of your target audience your ads will only show with the exact search query. This type of keyword is created by putting your keyword(s) in brackets. [] For example when you say [buy laptops] then your ad will be shown to the user only when they search buy laptops and not anything else like buying a smartphone, rent laptops, gaming laptops, buy headphones, etc.</p></li></ul><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bfhcq" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">So when you use these keywords match type properly, the probability that your ad will be shown to the right prospect increases.</span></p><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-38v24" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block12" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-d5ite" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Download our eBook - <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/30-days-of-lead-generation" rel="noopener noreferrer noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-link-color, var(--ricos-action-color, #0261ff)); cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank"><strong style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">30 Days of Lead Generation</u></strong></a> to learn more. </span></p><div data-hook="rcv-block13" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-1crt0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-1dlcr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-align: left !important; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;">Are you using Google Ads to increase the visibility of your business and generate leads?</span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="56" src="https://blogger.googleusercontent.com/img/a/AVvXsEj193HJNICBeLmFj04hRBUC6xAaRR2Yzs5mMFHMQOd3K9-yuXQyZofQ_LTWSj6XYZlExHpw5TSDrOwufP7XfDHAeotNJ161YZBa-Z32ZwrrUOKLxGTpHbbY-sfe4Hg1LLqzVcen7z_mE_pX_DM5WQli7SriMlsiHv0T7DQgMJh8-vFhgL5Dmnej4bHK=w209-h56" width="209" /></a></div><br /><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; text-align: left !important; vertical-align: baseline;"><br /></span><p></p><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div data-hook="rcv-block-last" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="last"></div></div></div></div></div></div></div></article></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0Mumbai, Maharashtra, India19.0759837 72.8776559-9.2342501361788472 37.721405899999993 47.386217536178847 108.0339059tag:blogger.com,1999:blog-2955384208560065258.post-58632133669415973162022-01-14T10:51:00.003+05:302022-01-14T11:01:09.789+05:30Cyber Security in Digital Age – Risks & Opportunities you need to know<p> </p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiow3-7F2dnTNdKS6tsTVltmnssI5VAuF3CCzu4kgJwhVDxDA3LwtmLLXC03DOvlv9iAV3pT79-XaqAARId79XnDTRXZ43ppzFZjsUBWjXi93fARp4AfpUjvCXSAzDKkpwHGaKFJJEZ3IuU5oxWsrGmU9mo63KdJd_EldcDKGYv7Bp76qS6JaHX-yRQ=s1920" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1280" data-original-width="1920" height="426" src="https://blogger.googleusercontent.com/img/a/AVvXsEiow3-7F2dnTNdKS6tsTVltmnssI5VAuF3CCzu4kgJwhVDxDA3LwtmLLXC03DOvlv9iAV3pT79-XaqAARId79XnDTRXZ43ppzFZjsUBWjXi93fARp4AfpUjvCXSAzDKkpwHGaKFJJEZ3IuU5oxWsrGmU9mo63KdJd_EldcDKGYv7Bp76qS6JaHX-yRQ=w640-h426" width="640" /></a></div><br /><b><br /></b><p></p><p><b>What is Cyber Security?</b></p><p>Cyber Security means protecting your systems, networks, and programs from digital attacks which are aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.</p><p>In good old days crooks had to do it in person but in <b><u><a href="https://www.goingdigital.in/post/2018/09/17/a-to-z-of-digital-transformation" target="_blank"><span style="color: #cc0000;">digital age</span></a></u></b> you get get or may not even get a message " You have been hacked"</p><p><b>Common Cyber Threats:</b></p><p><b>Email Account Takeover: </b>A cybercriminal hacks an email account and searches for emails involving correspondence between the client and their financial institutions. They learn about your habits so they can pose as you to your loved ones to steal money. </p><p><b>Malware, Virus, Ransom:</b> Malicious software is created to damage/disable computers and computer systems, steal data, or gain unauthorized access to networks. </p><p><b>Phishing:</b> Cybercriminals pretend to be a trustworthy source in order to acquire sensitive personal information such as usernames, passwords, social security numbers, and credit card details.</p><p><b>Identity Theft:</b> Most people re-use passwords and usernames (aka ‘credentials’). Cybercriminals get hold of these logins, try them with financial institutions' websites to find matches, and then request fraudulent fund transfers. </p><p><b>Spoofing:</b> Masking the source of a communication (phone or email) to look like a reputable source (e.g. government, call within a company, etc.).</p><p><b>Call Forwarding:</b> The cybercriminal forwards all calls to our home and/or cell phone number to their phone. </p><p><b>Hacking:</b> Someone enters your network and steal all the important information by using right credentials.</p><p>Security is everyone’s responsibility. Your Role and Responsibility is to:</p><p></p><ul style="text-align: left;"><li>Safeguard email accounts</li><li>Limit what you share online</li><li>Protect our clients’ assets</li><li>Surf safely</li><li>Be strategic with usernames and passwords</li></ul><p></p><p>Here are five ways to adopt Cybersecurity in this digital age:</p><p>1. Ensure you have the physical control of your devices at all times and nobody is hacking into them</p><p>2. Use extra caution when using public Wi-Fi at the airports or stations</p><p>3. Use good email encryption client</p><p>4. Do not insert any unknown USBs in your laptops, computers</p><p>5. Report any suspicious activities to IT staff immediately</p><p>We will be happy to coach and guide you in your efforts to tackler Cybersecurity.</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="86" src="https://blogger.googleusercontent.com/img/a/AVvXsEh8S8gjSfHizcMVxOBJQ2LaCaf1ZPI2Shn8mBLibzhOTSBzK9vwrqEXNeWCAyLzZaZlMKXIpn_M9E8qSFgqyWSQqkhROvy6b-nGe5EKr4KA0xayWcnTs2rjpC0nG0o-JArSfIhiZj0Ilsinltr2GWP1k_qxLRilNMJn_eiaQfQbgZBCEtLP3cfmpxVY=s320" width="320" /></a></div><br /><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-474886300832760902022-01-13T11:34:00.005+05:302022-01-13T11:34:36.750+05:30What are your top challenges for Digital Transformation?<p><span style="font-family: helvetica;"> </span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEh0LBjmRAikus1yfQI04eUSkPK-27D6dINKMJp6jgrQGGXrz8t-MZtVpNMgmG6YYFVUfuViUPE-nxrq1GWFmjx_VGc-kkz17JconvavCA-3c6v9dQ6GBfEmwp28f1ertPTFpPHyy7faqbWF7tWUmdJbsSAj_-5IIR276HxkZkSmtMCfePjK6n34ie2x=s6000" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="4000" data-original-width="6000" height="266" src="https://blogger.googleusercontent.com/img/a/AVvXsEh0LBjmRAikus1yfQI04eUSkPK-27D6dINKMJp6jgrQGGXrz8t-MZtVpNMgmG6YYFVUfuViUPE-nxrq1GWFmjx_VGc-kkz17JconvavCA-3c6v9dQ6GBfEmwp28f1ertPTFpPHyy7faqbWF7tWUmdJbsSAj_-5IIR276HxkZkSmtMCfePjK6n34ie2x=w400-h266" width="400" /></a></div><br /><span style="font-family: helvetica;"><br /></span><p></p><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-afm1m" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Digital Tsunami is moving at a rapid pace, encompassing all aspects of business and society. It touches every function of a business from purchasing, finance, human resources, operations, IT and technology, sales and marketing</span>,<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> and every other division in the business.</span></span></span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e3dmp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-b4lgt" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Understanding this dynamic and making the necessary changes, is the context for </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/what-does-digital-transformation-mean" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: blue; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">digital transformation</u></span></span></span></a><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">. The starting point is to assess your businesses’ state of digital preparedness based not just on technology, but on a comprehensive picture of digital integration and engagement throughout the organization.</span></span></span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-ctqon" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-knt7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">Digital transformation poses these top five challenges to businesses of all sizes:</span></span></span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-305cs" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8nt49" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Culture: </span></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">There is a fear to change with an attitude of why fix something that isn’t broke? Company culture is the basis of digital transformation. Without openness to change, either naturally or as a specific initiative, the digital transformation does not go as planned. It is important to remind teams of the benefits that will directly impact them in a positive way. Open communication is important when clarifying the purpose of a digital transformation and identifying the role it will play in their daily work routine. It starts with setting up a right </span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b><u><a href="https://www.goingdigital.in/digital-vision-strategy" target="_blank">Vision</a></u></b></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> that is agreed upon by all the employees.</span></span></span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3ca2v" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">
<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Lack of Leadership support:</span></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Most of the companies C-Suite is over 50 now and are digital immigrants. They have slowly adapted to web surfing, emailing, texting</span>,<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> and the instant world of social media. Hence it is difficult for them to drive the digital transformation. They need to set the tone by collaborating with managers on designing an organization-wide digital strategy while encouraging ongoing innovation. A dedicated Chief Digital Officer is one way to go.</span></span></span></p><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-9r18h" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block12" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-fu9fm" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Inter-Department collaboration:</span></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> It is essential that all departments work together to bridge gaps, break down data silos, and make important connections. Companies are challenged to get the right people in their organization to work together to create a consistent experience across the board.</span></span></span></p><div data-hook="rcv-block13" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8mhfb" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-56hmi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">4. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Resource Crunch: </span></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> With so many technologies paving up every day, it is almost impossible to have people who know them well. Organizations need to recruit for the future with jobs skills that they have not considered to meet forthcoming changes in the digital marketplace.</span></span></span></p><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-4tsr5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="font-weight: inherit;">
</span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">5. <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Understanding Customer:</span></span><span style="font-weight: inherit;"> </span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Companies like Amazon, Uber, Airbnb, and Tesla have changed the expectations of the market forever. The average consumer now expects brands to be able to understand their unique wants and needs and create a tailored experience to suit. Most business leaders understand this principle but often find themselves caught in a discussion about technology. </span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><b><u><a href="https://www.goingdigital.in/customer-journey-mapping" target="_blank">Customer Journey Mapping</a></u></b></span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> will help identify all the pain areas with each and every customer interaction.</span></span></span></p><div data-hook="rcv-block16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7q3ju" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block17" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e55r9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Though these are often the most prevalent challenges cited by organizations going through the digital transformation, countless others exist like identifying </span>the <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">right digital opportunities, right technology selection</span>,<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> etc.</span></span></span></p><div data-hook="rcv-block18" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-2ohf4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block19" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-21l5l" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;">To meet the manifold challenges posed by digital transformation, individuals and organizations should have the confidence and commitment to make digital integration a strategic imperative. </span></span></span></p><div data-hook="rcv-block20" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8u6mb" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block21" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-b91eu" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/2019/08/08/how-do-you-measure-the-success-of-digital-transformation" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: blue; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">success</u></span></span></span></a><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> will depend on whether every employee and manager is ready to anticipate, innovate and participate in each step of Digital Transformation.</span></span></span></p><div data-hook="rcv-block22" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bjced" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block23" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-8df28" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">We will be </span>happy<span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> to resolve any such challenges & guide </span>you <span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">in your Digital Transformation Journey.</span></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: helvetica;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="86" src="https://blogger.googleusercontent.com/img/a/AVvXsEjKilXQw1ShTHF-7HaM8zsdZFeih4RLIF8NDqH1jdsHv38PYA4eIgkwM6NzCCA-C-lu3BDqu-OLL6NOKS0Bpoxgxodus7bI5TPs72Styd9WRX0Y6zDXfr_akSZtNYb8Q_gbSaReuZB76WJq4-Nv6aa-IlfrUTrT4mGRrlBuKDrr6BNxGRHUGO_3x3xD=s320" width="320" /></a></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: helvetica;"><br /></span></div><span style="font-family: helvetica;"><br /><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></span><p></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-17143407288631999022022-01-10T18:04:00.002+05:302022-01-10T18:04:09.525+05:30Why Social Media Marketing is more important than ever now?<p><span style="font-family: arial;"> </span></p><p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgNLI1wX4R6TeLHYeZu0EdY-PBU09tBNOHh7_MBzBAptu7XWin2IgHTDvJ4k4tEFYO49PNpePaQLA-nz7F_l2jXY87-evJ228hqss9J0w6OYgHQZxbZWuLtz1mFWGDgtiYlSnsi3A4roSfMJSWrLeC7retd4z7zcBh_MF7vMW-jLeYGCGBzGLBRdeJd=s2000" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="2000" height="400" src="https://blogger.googleusercontent.com/img/a/AVvXsEgNLI1wX4R6TeLHYeZu0EdY-PBU09tBNOHh7_MBzBAptu7XWin2IgHTDvJ4k4tEFYO49PNpePaQLA-nz7F_l2jXY87-evJ228hqss9J0w6OYgHQZxbZWuLtz1mFWGDgtiYlSnsi3A4roSfMJSWrLeC7retd4z7zcBh_MF7vMW-jLeYGCGBzGLBRdeJd=w400-h400" width="400" /></a></div><br /><span style="font-family: arial;"><br /></span><p></p><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7pok5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Social Media helps businesses engage with the target audience. There are several objectives such as increasing brand awareness, lead generation, etc. </span></span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-93pdr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-4dfh8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Download our eBook - <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/30-days-of-lead-generation" rel="noopener noreferrer noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">30 days of Lead Generation</span></u></a> to learn more.</span></span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-nn7h" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-fdp50" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">When you talk about social media it is not the question of whether you know or use them but it is the question of relevance. Hence you should be present on all the social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, etc.</span></span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e5f39" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-d595g" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">You must have a Social Media Marketing plan aligned to your business goals:</span></span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-be1gv" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Define your social media objectives</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-e1pmn" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Define social media channels you will use - do not waste time on all platforms</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-2626u" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Create an editorial calendar with a content plan</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-7ta83" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Deliver the right message to the right audience</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-688ai" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Start engaging with the audience </span></p></li></ul><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-b746u" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-3dmkd" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.2; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:</span></span></p><div data-hook="rcv-block17" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-1blh1" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: red; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Why do you want to be on social media?</span></span></span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-80s4e" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #00b050; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Who is your target audience?</span></span></span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-1qqgc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">What are you going to share?</span></span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-366hv" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #00b0f0; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Where are you going to share?</span></span></span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-95no1" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: #7030a0; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">When are you going to share?</span></span></span></p></li></ul><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-e3qq4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block23" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7fubg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Social Media Marketing helps businesses to:</span></span></p><div data-hook="rcv-block24" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-8p97a" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">It increases your brand awareness quickly</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-c0tvc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Deliver better ROI</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-17maa" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Effectiveness is measurable</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-2moqb" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">Increases Brand Loyalty</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-2g1as" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">It is real-time</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-5pfb2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">It is cost-effective</span></p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-list-ltr fixed-tab-size _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-7t9f8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span style="font-family: arial;">you can reach any prospects/customers without any limitations</span></p></li></ul><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-7j7mg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Are you exploiting Social Media Marketing for your business? <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/contact-us" rel="noopener noreferrer noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Contact us</u></span></a> for your Social Media Marketing Strategy.</span></span></p><div data-hook="rcv-block32" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-asq90" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></span></div><div data-hook="rcv-block33" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 fixed-tab-size public-DraftStyleDefault-text-ltr" id="viewer-bro5l" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">Check our <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-marketing-masterclass" rel="noopener noreferrer noopener" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital Marketing Masterclass</u></span></a> for learning in-depth Digital Marketing.</span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br /></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;">For any other enquiries on Digital Transformation or Digital Marketing:</span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: arial;"><br /></span></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="118" data-original-width="441" height="61" src="https://blogger.googleusercontent.com/img/a/AVvXsEhSrxRUZP9bDI4hBV68jlL4pUI5PpaEw3KxIh2yhbpnNFJYbIX75-L2sktkbiZkBr1ZHLLVf11Hijc604rJYOl0VQ-JPYxXK7iWib3Qoans5rf85S3WDfCx5uuRXJxZQ7-vRafK4--RhcktuHQDnUHOZvo18NJC-mTR89OArSX9lzSExKuCjySsqW7C=w228-h61" width="228" /></a></div><br /><span style="font-family: arial;"><br /></span><p></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-34071801158002503012022-01-08T12:08:00.010+05:302022-01-08T12:12:16.000+05:30How To Use Content Marketing To Drive Traffic, Build Trust And Grow your business?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEiu-4CEeqxb4zah5cnjr83rb8vjlFbZrTwZE08QdhWmgyn7kEiMKQXvzBhj_5y3LRHqq304YJdSc7cCcHJOfl_or-ZLITHkL4LE6kYIeW7ORDEjMm3JyUEO5PLj79oyOQrFCS1QPIAP985Q06Ec2kozHfyL7-CRLp0152Nkdfw0a1c9S0goA03zjCfd=s1437" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1078" data-original-width="1437" height="300" src="https://blogger.googleusercontent.com/img/a/AVvXsEiu-4CEeqxb4zah5cnjr83rb8vjlFbZrTwZE08QdhWmgyn7kEiMKQXvzBhj_5y3LRHqq304YJdSc7cCcHJOfl_or-ZLITHkL4LE6kYIeW7ORDEjMm3JyUEO5PLj79oyOQrFCS1QPIAP985Q06Ec2kozHfyL7-CRLp0152Nkdfw0a1c9S0goA03zjCfd=w400-h300" width="400" /></a></div><br /><p><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/content-strategy-audit" rel="noopener noreferrer" style="white-space: pre-wrap;" target="_blank"><span data-offset-key="chb1v-0-0" style="color: red; font-weight: bold;">Content marketing strategy</span></a><span data-offset-key="chb1v-1-0" style="white-space: pre-wrap;"> is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.</span></p><div data-draftjs-conductor-fragment="{"blocks":[{"key":"59kke","text":"Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":26,"style":"BOLD"},{"offset":0,"length":26,"style":"UNDERLINE"}],"entityRanges":[{"offset":0,"length":26,"key":0}],"data":{}},{"key":"6bdrh","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a10v9","text":"There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5ps1j","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"85uba","text":"If your website isn’t converting new visitors into leads or customers, or if your social media pages aren’t growing in followers and engagement, then something is wrong with the strategy you’re using. More than half of marketers say that content marketing has become more important to them over the past year.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":8,"length":24,"style":"BOLD"},{"offset":8,"length":24,"style":"UNDERLINE"}],"entityRanges":[{"offset":8,"length":24,"key":1}],"data":{}},{"key":"dfad6","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6i74g","text":"The key to effective content marketing is creating content that people want to read and share on their own channels. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e4eo6","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"41nh9","text":"Companies that want to succeed in Content Marketing should focus on creating content that is relevant and useful for their target audience. This is the only way to connect with the people who would like to read your blog posts, share them on social media, and buy your products.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"673v1","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3bdfo","text":"A great way to generate more leads is with an email list. You can use that list to send out promotional emails and newsletters informing your followers of new products, services, and promotions. However, just having a list isn’t enough. If you want to see results from your email marketing campaign, you need engaging content for people to read and click on in order to build an email database. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6ir8s","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9g15f","text":"You can offer a free email course on your business niche. Content marketing is the best way to do this.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":16,"length":18,"style":"BOLD"},{"offset":16,"length":18,"style":"UNDERLINE"}],"entityRanges":[{"offset":16,"length":18,"key":2}],"data":{}},{"key":"b7mac","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7ghie","text":"Adopting Digital is a great way of doing Content Marketing by publishing informative and interesting content on your website, blogs and social media channels. One factor which makes this different from other marketing strategies is that it helps you stand out from the crowd of brands and businesses online.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"64b7d","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fd97n","text":"Remember, Do just follow a conversational & friendly approach. Don’t do spam activities,","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{"textAlignment":"left","dynamicStyles":{"padding-top":"0px","padding-bottom":"0px"}}},{"key":"2vcb1","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"48snl","text":"Make sure you narrate the content in the storytelling format. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"21i1e","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5rgei","text":"As you can see, it’s not difficult to get started with content marketing. By using some of these strategies and techniques, you can build your brand and increase your sales. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"du78h","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1c7kj","text":"The Going Digital team has been practicing this strategy since we started our company and we also teach it in our Digital Marketing Masterclass & Business workshops. We would love to help you take the next step toward becoming a digital marketing success story. ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":114,"length":29,"style":"BOLD"},{"offset":114,"length":29,"style":"UNDERLINE"}],"entityRanges":[{"offset":114,"length":29,"key":3}],"data":{}},{"key":"8t7sc","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"99qr8","text":"Get in touch today for more information!","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9cf7n","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"34v5m","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":4}],"data":{}},{"key":"9qk16","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/content-strategy-audit","target":"_blank","rel":""}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/website-audit","target":"_blank","rel":""}},"2":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/free-5-days-email-course","target":"_blank","rel":""}},"3":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/digital-marketing-masterclass","target":"_blank","rel":""}},"4":{"type":"wix-draft-plugin-image","mutability":"IMMUTABLE","data":{"config":{"alignment":"center","size":"inline","showTitle":true,"showDescription":true,"textWrap":"wrap","width":237,"link":{"url":"https://www.goingdigital.in/contact-us","target":"_blank","rel":""}},"src":{"id":"df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg","height":118,"width":441,"original_file_name":"Contact Going Digital","file_name":"df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg"}}}},"VERSION":"8.66.8"}" style="white-space: pre-wrap;"><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="e3325-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="e3325-0-0"><span data-offset-key="e3325-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="18pag-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="18pag-0-0"><span data-offset-key="18pag-0-0">There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="duqd-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="duqd-0-0"><span data-offset-key="duqd-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="1jhcq-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1jhcq-0-0"><span data-offset-key="1jhcq-0-0">If your </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/website-audit" rel="noopener noreferrer" target="_blank"><span data-offset-key="1jhcq-1-0" style="color: red; font-weight: bold;">website isn’t converting</span></a><span data-offset-key="1jhcq-2-0"> new visitors into leads or customers, or if your social media pages aren’t growing in followers and engagement, then something is wrong with the strategy you’re using. More than half of marketers say that content marketing has become more important to them over the past year.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="f6aet-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f6aet-0-0"><span data-offset-key="f6aet-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="39bl3-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="39bl3-0-0"><span data-offset-key="39bl3-0-0">The key to effective content marketing is creating content that people want to read and share on their own channels. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="2odbn-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2odbn-0-0"><span data-offset-key="2odbn-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="73a46-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="73a46-0-0"><span data-offset-key="73a46-0-0">Companies that want to succeed in Content Marketing should focus on creating content that is relevant and useful for their target audience. This is the only way to connect with the people who would like to read your blog posts, share them on social media, and buy your products.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="742i8-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="742i8-0-0"><span data-offset-key="742i8-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="a44gd-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a44gd-0-0"><span data-offset-key="a44gd-0-0">A great way to generate more leads is with an email list. You can use that list to send out promotional emails and newsletters informing your followers of new products, services, and promotions. However, just having a list isn’t enough. If you want to see results from your email marketing campaign, you need engaging content for people to read and click on in order to build an email database. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="7pteh-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7pteh-0-0"><span data-offset-key="7pteh-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="74jgm-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="74jgm-0-0"><span data-offset-key="74jgm-0-0">You can offer a </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/free-5-days-email-course" rel="noopener noreferrer" target="_blank"><span data-offset-key="74jgm-1-0" style="font-weight: bold;"><span style="color: red;">free email course</span> </span></a><span data-offset-key="74jgm-2-0">on your business niche. Content marketing is the best way to do this.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="5grnp-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5grnp-0-0"><span data-offset-key="5grnp-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="7r4hs-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7r4hs-0-0"><span data-offset-key="7r4hs-0-0">Adopting Digital is a great way of doing Content Marketing by publishing informative and interesting content on your website, blogs and social media channels. One factor which makes this different from other marketing strategies is that it helps you stand out from the crowd of brands and businesses online.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="b0su4-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b0su4-0-0"><span data-offset-key="b0su4-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 _9Gldl public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_padding-top-0px rich_content_padding-bottom-0px rich_content_P" data-block="true" data-editor="editor" data-offset-key="el7ht-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="el7ht-0-0"><span data-offset-key="el7ht-0-0">Remember, Do just follow a conversational & friendly approach. Don’t do spam activities,</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="816l7-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="816l7-0-0"><span data-offset-key="816l7-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="fac5k-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fac5k-0-0"><span data-offset-key="fac5k-0-0">Make sure you narrate the content in the storytelling format. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="adcua-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="adcua-0-0"><span data-offset-key="adcua-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="lvcv-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="lvcv-0-0"><span data-offset-key="lvcv-0-0">As you can see, it’s not difficult to get started with content marketing. By using some of these strategies and techniques, you can build your brand and increase your sales. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="8b0gg-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8b0gg-0-0"><span data-offset-key="8b0gg-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="ealo2-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ealo2-0-0"><span data-offset-key="ealo2-0-0">The Going Digital team has been practicing this strategy since we started our company and we also teach it in our </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-marketing-masterclass" rel="noopener noreferrer" target="_blank"><span data-offset-key="ealo2-1-0" style="color: red; font-weight: bold;">Digital Marketing Masterclass</span></a><span data-offset-key="ealo2-2-0"> & Business workshops. We would love to help you take the next step toward becoming a digital marketing success story. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="91im3-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="91im3-0-0"><span data-offset-key="91im3-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="8d4jv-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8d4jv-0-0"><span data-offset-key="8d4jv-0-0">Get in touch today for more information!</span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8d4jv-0-0"><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="86" src="https://blogger.googleusercontent.com/img/a/AVvXsEjx3AuaB14TPCBMUxaj7yjxRVCexK62AKQfMtOLk6o0VFo2sAmBq7i_twxkh-fBDeGCkgwzX__wIfpBIQ03p34LXbK0PdrUpbjh851M4-CuWp0A9edZglDQudtSJb_8PLeqTHZhTlm1ARdRDw14IEWw8DwTmLHvv9_x586tZGDqorQQa2Pgk10EC2Nz=s320" width="320" /></a></div><br /><span data-offset-key="8d4jv-0-0"><br /></span></div></div><figure class="_2zSkX _2xaV9" contenteditable="false" data-block="true" data-editor="editor" data-offset-key="9qv66-0-0"><div class="_1BaDs _2OtS3 CKAfH _1CBud _3L9s_ f3bms4w _3eCPQ undefined kWFic" data-focus="true" role="none" style="cursor: default; position: relative; width: 237px;" width="20"><div class="_2kEVY" data-hook="imageViewer"><div></div><div></div></div><div class="aWTlU" data-hook="componentOverlay" draggable="true" role="none"></div></div></figure><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr fixed-tab-size rich_content_P" data-block="true" data-editor="editor" data-offset-key="e2uk6-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="e2uk6-0-0"><span data-offset-key="e2uk6-0-0"></span></div></div></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-44221325540936708972022-01-04T19:14:00.007+05:302022-01-04T19:18:17.997+05:30How to avoid risky roadblocks in the digital transformation journey?<div data-draftjs-conductor-fragment="{"blocks":[{"key":"91apq","text":"Digital transformation is the new buzzword in business, and for good reason. It’s a process that can help you gain a competitive edge by leveraging technology that transforms the way your company operates and delivers value to customers. ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":22,"style":"BOLD"},{"offset":0,"length":22,"style":"UNDERLINE"}],"entityRanges":[{"offset":0,"length":22,"key":0}],"data":{}},{"key":"8r7r7","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"4ci46","text":"But there can be several roadblocks that can kill your transformation programs. They slow down progress and make changes feel like work rather than something that is fun and exciting. So, what can you do to avoid roadblocks and finally get your digital transformation program off the ground?","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6l15","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bdmor","text":"The first tip is to ask for help early on in the process. Don’t wait until later when things have already stalled to reach out for advice from people who have been there before. This will help you identify any issues early on, which means you can find a solution quickly, saving you time and money in the long run.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"4sm4r","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bq9qq","text":"The cultural change for companies is about their own people. To make the digital transformation successful, you need to engage your employees at all levels of the organization in order to gain buy-in and create energy around the changes that are taking place. Communicate the vision with proper direction & maximum transparency that covers \"what is in it for me\" for each employee.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":4,"length":15,"style":"UNDERLINE"},{"offset":4,"length":15,"style":"BOLD"}],"entityRanges":[{"offset":4,"length":15,"key":1}],"data":{}},{"key":"750dh","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8a5c4","text":"Digital infrastructure roadblock appears when the organization does not have the right equipment and software so there is difficulty in digitizing business processes. Adopt the right digital technologies with help of your partners to avoid learning on your own. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a3q50","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ffjev","text":"Further, a bigger roadblock is the lack of resources to carry out digital transformation initiatives. Many organizations rely on mediocre performance employees to execute digital initiatives. So the key here is to hire 2-3 strong experienced profiles and build the junior team around them.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8l0f1","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"71hm6","text":"With so many stakeholder groups involved in a digital transformation, it can be difficult to know who is responsible for what and when they need to get things done. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e67sm","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a84gu","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9hlmv","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":2}],"data":{}},{"key":"6rj8i","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"cd5ke","text":"By avoiding these common roadblocks and streamlining your efforts, you can ensure that your digital transformation is successful. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"abbdq","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"b4k0b","text":"For help with any aspect of your digital transformation project, don’t hesitate to contact us today.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/post/what-does-digital-transformation-mean","target":"_blank","rel":""}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/post/2019/06/06/why-culture-change-is-essential-for-digital-transformation","target":"_blank","rel":""}},"2":{"type":"wix-draft-plugin-video","mutability":"IMMUTABLE","data":{"config":{"size":"small","alignment":"center","textWrap":"wrap"},"tempData":false,"src":"https://youtu.be/bWvqUEYjrrE","metadata":{"oembed":{"thumbnail_url":"https://i.ytimg.com/vi/bWvqUEYjrrE/maxresdefault.jpg","thumbnail_height":720,"thumbnail_width":1280,"video_url":"https://youtu.be/bWvqUEYjrrE"}}}}},"VERSION":"8.63.7"}" style="white-space: pre-wrap;"><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="9i9nk-0-0"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEik5q46KjPhUC5aCbm6VUI8RYhhlt2I6w9J_VSYi8V_kA2iBHxMHZ4PLrjsUPzOrPdj0QjAutZsNckOJG0UH231OemMDT_DNqOmie-uzAgoSt_v70Pk8aOkyr1PRjS7cjZsEBs66YtprUDqGrh5yKcaJmKLaHfvpFIpuncuO0JDctmYD8qEiejavl36=s1920" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1397" data-original-width="1920" height="291" src="https://blogger.googleusercontent.com/img/a/AVvXsEik5q46KjPhUC5aCbm6VUI8RYhhlt2I6w9J_VSYi8V_kA2iBHxMHZ4PLrjsUPzOrPdj0QjAutZsNckOJG0UH231OemMDT_DNqOmie-uzAgoSt_v70Pk8aOkyr1PRjS7cjZsEBs66YtprUDqGrh5yKcaJmKLaHfvpFIpuncuO0JDctmYD8qEiejavl36=w400-h291" width="400" /></a></div><br /><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9i9nk-0-0"><br /></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9i9nk-0-0"><br /></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9i9nk-0-0"><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/what-does-digital-transformation-mean" rel="noopener noreferrer" target="_blank"><span data-offset-key="9i9nk-0-0" style="font-weight: bold;">Digital transformation</span></a><span data-offset-key="9i9nk-1-0"> is the new buzzword in business, and for good reason. It’s a process that can help you gain a competitive edge by leveraging technology that transforms the way your company operates and delivers value to customers. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="6cghu-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6cghu-0-0"><span data-offset-key="6cghu-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="78m9l-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="78m9l-0-0"><span data-offset-key="78m9l-0-0">But there can be several roadblocks that can kill your transformation programs. They slow down progress and make changes feel like work rather than something that is fun and exciting. So, what can you do to avoid roadblocks and finally get your digital transformation program off the ground?</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="c6aqt-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c6aqt-0-0"><span data-offset-key="c6aqt-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="63bn3-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="63bn3-0-0"><span data-offset-key="63bn3-0-0">The first tip is to ask for help early on in the process. Don’t wait until later when things have already stalled to reach out for advice from people who have been there before. This will help you identify any issues early on, which means you can find a solution quickly, saving you time and money in the long run.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="frcpk-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="frcpk-0-0"><span data-offset-key="frcpk-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="3elr2-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3elr2-0-0"><span data-offset-key="3elr2-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3elr2-0-0"><span data-offset-key="3elr2-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3elr2-0-0"><span data-offset-key="3elr2-2-0"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="381" src="https://www.youtube.com/embed/bWvqUEYjrrE" width="458" youtube-src-id="bWvqUEYjrrE"></iframe></div><br /><span data-offset-key="3elr2-0-0">The </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/2019/06/06/why-culture-change-is-essential-for-digital-transformation" rel="noopener noreferrer" target="_blank"><span data-offset-key="3elr2-1-0" style="font-weight: bold;">cultural change</span></a><span data-offset-key="3elr2-2-0"> for companies is about their own people. To make the digital transformation successful, you need to engage your employees at all levels of the org</span></span>anization in order to gain buy-in and create energy around the changes that are taking place. Communicate the vision with proper direction & maximum transparency that covers "what is in it for me" for each employee.</div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="cug5a-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cug5a-0-0"><span data-offset-key="cug5a-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="9j518-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9j518-0-0"><span data-offset-key="9j518-0-0">Digital infrastructure roadblock appears when the organization does not have the right equipment and software so there is difficulty in digitizing business processes. Adopt the right digital technologies with help of your partners to avoid learning on your own. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="2les8-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2les8-0-0"><span data-offset-key="2les8-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="dbi8s-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dbi8s-0-0"><span data-offset-key="dbi8s-0-0">Further, a bigger roadblock is the lack of resources to carry out digital transformation initiatives. Many organizations rely on mediocre performance employees to execute digital initiatives. So the key here is to hire 2-3 strong experienced profiles and build the junior team around them.</span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dbi8s-0-0"><br /></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="ci87n-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ci87n-0-0"><span data-offset-key="ci87n-0-0">With so many stakeholder groups involved in a digital transformation, it can be difficult to know who is responsible for what and when they need to get things done. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="347sm-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="347sm-0-0"><br /></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4cgvt-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4cgvt-0-0"><span data-offset-key="4cgvt-0-0">By avoiding these common roadblocks and streamlining your efforts, you can ensure that your digital transformation is successful. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4e4q4-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4e4q4-0-0"><span data-offset-key="4e4q4-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="1b40c-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><span data-offset-key="1b40c-0-0">For help with any aspect of your digital transformation project, don’t hesitate to contact us today.</span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><span data-offset-key="1b40c-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="49" src="https://blogger.googleusercontent.com/img/a/AVvXsEggzZgGBkrcIQnfzzi27Yz-4uivj0TtjcSMYrEFknJazhGDFJ-kb7aOOaYdDsbeF59kOKpbCUJFv3sBxHdH3G5iFktQPMTItcXbsEpcuTned_tgKHQEz16QB87L317bpB3KRb2KGI0nPi4ZSHwChBZmmUKz973ajWbbTMlSxV2WYGehO2J438mFIIzT=w183-h49" width="183" /></a></div><br /><span data-offset-key="1b40c-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><span data-offset-key="1b40c-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><span data-offset-key="1b40c-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1b40c-0-0"><span data-offset-key="1b40c-0-0"><br /></span></div></div></div><div data-draftjs-conductor-fragment="{"blocks":[{"key":"ip2e","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"11qo1","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":0}],"data":{}},{"key":"f03n9","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"98ffo","text":"Digital transformation is the new buzzword in business, and for good reason. It’s a process that can help you gain a competitive edge by leveraging technology that transforms the way your company operates and delivers value to customers. ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":22,"style":"BOLD"},{"offset":0,"length":22,"style":"UNDERLINE"}],"entityRanges":[{"offset":0,"length":22,"key":1}],"data":{}},{"key":"aibkn","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9tac3","text":"But there can be several roadblocks that can kill your transformation programs. They slow down progress and make changes feel like work rather than something that is fun and exciting. So, what can you do to avoid roadblocks and finally get your digital transformation program off the ground?","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bd8jn","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"98u9v","text":"The first tip is to ask for help early on in the process. Don’t wait until later when things have already stalled to reach out for advice from people who have been there before. This will help you identify any issues early on, which means you can find a solution quickly, saving you time and money in the long run.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9hf8l","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"d88cf","text":"The cultural change for companies is about their own people. To make the digital transformation successful, you need to engage your employees at all levels of the organization in order to gain buy-in and create energy around the changes that are taking place. Communicate the vision with proper direction & maximum transparency that covers \"what is in it for me\" for each employee.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":4,"length":15,"style":"UNDERLINE"},{"offset":4,"length":15,"style":"BOLD"}],"entityRanges":[{"offset":4,"length":15,"key":2}],"data":{}},{"key":"fq4cd","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"68ib8","text":"Digital infrastructure roadblock appears when the organization does not have the right equipment and software so there is difficulty in digitizing business processes. Adopt the right digital technologies with help of your partners to avoid learning on your own. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bkvqo","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7rd81","text":"Further, a bigger roadblock is the lack of resources to carry out digital transformation initiatives. Many organizations rely on mediocre performance employees to execute digital initiatives. So the key here is to hire 2-3 strong experienced profiles and build the junior team around them.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1mvsb","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5gme0","text":"With so many stakeholder groups involved in a digital transformation, it can be difficult to know who is responsible for what and when they need to get things done. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1hlia","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"433ao","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e37u5","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":3}],"data":{}},{"key":"fvfbc","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"el479","text":"By avoiding these common roadblocks and streamlining your efforts, you can ensure that your digital transformation is successful. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"4fuk2","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5q0sl","text":"For help with any aspect of your digital transformation project, don’t hesitate to contact us today.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2sf46","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"99bq9","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":4}],"data":{}},{"key":"c1g5m","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"dhimb","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"wix-draft-plugin-image","mutability":"IMMUTABLE","data":{"config":{"alignment":"center","size":"content","showTitle":true,"showDescription":true,"textWrap":"wrap","spoiler":{}},"src":{"id":"df8c6d_d3f33fddce72468d944e30de5112f328~mv2.jpg","height":1397,"width":1920,"original_file_name":"How to avoid roadblocks in digital transformation","file_name":"df8c6d_d3f33fddce72468d944e30de5112f328~mv2.jpg"},"disableDownload":false,"disableExpand":true,"metadata":{"alt":"How to avoid risky roadblocks in the digital transformation journey?"}}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/post/what-does-digital-transformation-mean","target":"_blank","rel":""}},"2":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/post/2019/06/06/why-culture-change-is-essential-for-digital-transformation","target":"_blank","rel":""}},"3":{"type":"wix-draft-plugin-video","mutability":"IMMUTABLE","data":{"config":{"size":"small","alignment":"center","textWrap":"wrap"},"tempData":false,"src":"https://youtu.be/bWvqUEYjrrE","metadata":{"oembed":{"thumbnail_url":"https://i.ytimg.com/vi/bWvqUEYjrrE/maxresdefault.jpg","thumbnail_height":720,"thumbnail_width":1280,"video_url":"https://youtu.be/bWvqUEYjrrE"}}}},"4":{"type":"wix-draft-plugin-image","mutability":"IMMUTABLE","data":{"config":{"alignment":"center","size":"inline","showTitle":true,"showDescription":true,"textWrap":"wrap","width":255,"link":{"url":"https://www.goingdigital.in/contact-us","target":"_blank","rel":""}},"src":{"id":"df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg","height":118,"width":441,"original_file_name":"Contact Going Digital","file_name":"df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg"}}}},"VERSION":"8.63.7"}" style="white-space: pre-wrap;"><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="cf22-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cf22-0-0"><span data-offset-key="cf22-0-0"></span></div></div></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-16933913178552575152022-01-03T11:12:00.008+05:302022-01-03T11:22:02.281+05:30See these 7 awesome tips to optimize your Google Ads Marketing campaigns<div data-draftjs-conductor-fragment="{"blocks":[{"key":"4qm5","text":"Google ads are one of the most powerful marketing tools in existence. However, it can also be a very expensive practice if you don't know what you're doing. In order to make sure that your money is being spent in the right places, and in order to accomplish the goals that your campaign is designed for, it's important to have a good plan from the beginning.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"el489","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1olmn","text":"That's why we've put together this guide to help you figure out how to optimize your Google Ads marketing strategy for success.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3nmnr","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ehu5v","text":"1) Use the Right Keywords ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":26,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"6tcqf","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"969ae","text":"Keywords are the most important factor in determining the success of your Google Ads. Which keywords you choose to use can directly affect your conversion rate and ultimately your throughput.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"97l36","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3dgna","text":"There are 4 types of keywords - Broad match, Modified Broad Match, Phrase Match & Exact Match. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"q98l","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"4vefq","text":"Choosing the right keywords is not easy, it requires time and research, so you need to know which ones are worth it. You can’t just use any keyword and expect to get conversions. So how do you know which keywords are worth your time?","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9bh6r","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"45q6d","text":"Here is a simple way to figure out if a google ads keyword is going to be valuable for you:","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bhilm","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"91jje","text":"The best way to do this is with the \"Search for new keywords using website\" search function in Google Keyword Planner. If you use this feature, instead of the default \"Discover new keywords\", you will get a list of relevant search terms, related to your intended keyword, that you can choose from. This way, you narrow down the list and eliminate irrelevant results.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bk3l9","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8bon5","text":"2) Use the Right Ad Copy ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":25,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"6ganm","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8u77a","text":"There are several factors to consider when it comes to creating the best ad copy for Google campaigns. The first is to make sure your copy is relevant to your audience. Be sure to ensure it’s in line with their interests, which you can do by looking at what they are browsing on your site.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9pv1c","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fa2pv","text":"The second factor is to use ad extensions effectively. There are various types of extensions that you can use: callouts, call extensions, Lead form extension, and sitelink extension. Use them all but properly.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7vk6c","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8m6mg","text":"3) Create a High-Quality Landing Page ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":38,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"6f2bb","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ame6m","text":"The first step of promoting an ad campaign on Google is to create a landing page. A landing page is an important part of the marketing process for Google Ads, so it’s crucial that you create one that will help you achieve your goal.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6rdt1","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1o2d5","text":"Before creating your landing page, think about what kind of message you want to send out to potential customers. You need to inform them about the product or service that you are offering, and why they should buy it.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"uk8","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"31ftc","text":"A landing page has two main goals: to improve conversion rates and provide information to the visitor.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fcce7","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3m1f","text":"4) Include Prices, Exclusive Deals, and Countdowns","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":50,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"3ee9n","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"190vq","text":"There is something about the pressure of countdowns. It’s a great way to market and brand yourself. We all wants to have the products that are on sale and need to get our hands on them as early as possible. Coming up with offers and catchy deals will have a stream of people clicking on your ad. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8oh7p","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"emcmq","text":"5) Use in-market audiences","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":26,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"91g9l","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"d2jph","text":"These are the people who are in the market looking out to buy and hence have a higher likelihood of clicking your ads. There’s no need for tracking codes life Facebook and no need to wait for the audience list to reach over 1,000 before it can be added to the ad group. These lists are fully ready so add them in to increase click-through rate and conversion rates.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"73sgm","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"421vp","text":"6) Use location targeting to show your ads only in relevant parts of the country","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":80,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"20us6","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8qnql","text":"Location targeting setting defaults to people staying or interested in your location. This option is good if the ads are for tourism where people are interested in your location. Change this to the second option of people staying in your location.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2pob0","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e41hp","text":"7) Schedule your Google Campaign to be on when customers respond","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":64,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"bvjhm","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"duj2","text":"Do not waste your money when your geolocation customers are sleeping. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"818rs","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"56nn","text":"The most important thing to keep in mind is that Google Ads can be really powerful for your business if you know what you’re doing. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"25pgj","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"fviq","text":"If you want to boost your campaign and get more leads, it might be time to consider bringing in a professional who knows how to run Google Ads properly. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ac7k7","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{},"VERSION":"8.63.7"}" style="white-space: pre-wrap;"><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="akcrn-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="akcrn-0-0"><div data-draftjs-conductor-fragment="{"blocks":[{"key":"glvr","text":"Google ads are one of the most powerful marketing tools in existence. However, it can also be a very expensive practice if you don't know what you're doing. In order to make sure that your money is being spent in the right places, and in order to accomplish the goals that your campaign is designed for, it's important to have a good plan from the beginning.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"arauk","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9ufke","text":"That's why we've put together this guide to help you figure out how to optimize your Google Ads marketing strategy for success.","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":96,"length":18,"style":"BOLD"},{"offset":96,"length":18,"style":"UNDERLINE"}],"entityRanges":[{"offset":96,"length":18,"key":0}],"data":{}},{"key":"3pa0o","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2er67","text":"1) Use the Right Keywords ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":26,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"1alle","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"63caq","text":"Keywords are the most important factor in determining the success of your Google Ads. Which keywords you choose to use can directly affect your conversion rate and ultimately your throughput.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"aa8c7","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"520rl","text":"There are 4 types of keywords - Broad match, Modified Broad Match, Phrase Match & Exact Match. ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":32,"length":11,"style":"BOLD"},{"offset":45,"length":20,"style":"BOLD"},{"offset":67,"length":12,"style":"BOLD"},{"offset":82,"length":11,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"cnuq6","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e9i2k","text":"Choosing the right keywords is not easy, it requires time and research, so you need to know which ones are worth it. You can’t just use any keyword and expect to get conversions. So how do you know which keywords are worth your time?","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9eef3","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1itha","text":"Here is a simple way to figure out if a google ads keyword is going to be valuable for you:","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"9ll38","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e35ge","text":"The best way to do this is with the \"Search for new keywords using website\" search function in Google Keyword Planner. If you use this feature, instead of the default \"Discover new keywords\", you will get a list of relevant search terms, related to your intended keyword, that you can choose from. This way, you narrow down the list and eliminate irrelevant results.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1tmpc","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"19ol9","text":"2) Use the Right Ad Copy ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":25,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"c8bqn","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"c2loo","text":"There are several factors to consider when it comes to creating the best ad copy for Google campaigns. The first is to make sure your copy is relevant to your audience. Be sure to ensure it’s in line with their interests, which you can do by looking at what they are browsing on your site.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a175r","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8cbal","text":"The second factor is to use ad extensions effectively. There are various types of extensions that you can use: callouts, call extensions, Lead form extension, and sitelink extension. Use them all but properly.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"27sio","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"3jlrv","text":"3) Create a High-Quality Landing Page ","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":38,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"cd60b","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"e1joe","text":"The foundational step of promoting an ad campaign on Google is to create a landing page. A landing page is an important part of the marketing process for Google Ads, so it’s crucial that you create one that will help you achieve your goal.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6hf3m","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"1rgdn","text":"Before creating your landing page, think about what kind of message you want to send out to potential customers. 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These lists are fully ready so add them in to increase click-through rate and conversion rates.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7lu72","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bg8iq","text":"6) Use location targeting to show your ads only in relevant parts of the country","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":80,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"61lnv","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2og1d","text":"Location targeting setting defaults to people staying or interested in your location. This option is good if the ads are for tourism where people are interested in your location. Change this to the second option of people staying in your location.","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"50vu8","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2n5kc","text":"7) Schedule your Google Campaign to be on when customers respond","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":64,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"cs8ep","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"cbih0","text":"Do not waste your money when your geolocation customers are sleeping. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"36l74","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"b0110","text":"The most important thing to keep in mind is that Google Ads can be really powerful for your business if you know what you’re doing. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"8cgeo","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"bp4hr","text":"If you want to boost your campaign and get more leads, it might be time to consider bringing in a professional who knows how to run Google Ads properly. ","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7o3la","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.goingdigital.in/digital-marketing","target":"_blank","rel":""}}},"VERSION":"8.63.7"}"><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="akcrn-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="akcrn-0-0"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgIUMUA6hVGNR-cFJ9-uog0pLQ7CP8m4DbeGesN7OSELriuU3S_axRIHhLYmvt1dlC6s2hY7fptp-bDewS1mgzcn0lhWT-AhdnEx9IliUWInYxykHfsUbznKwDRHGtVNQZucbiOn0dluXfA43XsO4g00aCdeQSX4qAzEzvTu0NAnxyrPTD0RbbYAJZI=s1615" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1615" height="268" src="https://blogger.googleusercontent.com/img/a/AVvXsEgIUMUA6hVGNR-cFJ9-uog0pLQ7CP8m4DbeGesN7OSELriuU3S_axRIHhLYmvt1dlC6s2hY7fptp-bDewS1mgzcn0lhWT-AhdnEx9IliUWInYxykHfsUbznKwDRHGtVNQZucbiOn0dluXfA43XsO4g00aCdeQSX4qAzEzvTu0NAnxyrPTD0RbbYAJZI=w400-h268" width="400" /></a></div><br /><span data-offset-key="akcrn-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="akcrn-0-0"><span data-offset-key="akcrn-0-0">Google ads are one of the most powerful marketing tools in existence. However, it can also be a very expensive practice if you don't know what you're doing. In order to make sure that your money is being spent in the right places, and in order to accomplish the goals that your campaign is designed for, it's important to have a good plan from the beginning.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="7dfni-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7dfni-0-0"><span data-offset-key="7dfni-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="65u0h-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="65u0h-0-0"><span data-offset-key="65u0h-0-0">That's why we've put together this guide to help you figure out how to optimize your Google Ads </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-marketing" rel="noopener noreferrer" target="_blank"><span data-offset-key="65u0h-1-0" style="color: red;"><b><i>marketing strategy</i></b></span></a><span data-offset-key="65u0h-2-0"> for success.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="cb2s7-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cb2s7-0-0"><span data-offset-key="cb2s7-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="3pqa9-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="3pqa9-0-0"><span data-offset-key="3pqa9-0-0" style="font-weight: bold;">1) Use the Right Keywords </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="1krnm-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1krnm-0-0"><span data-offset-key="1krnm-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="77p3e-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="77p3e-0-0"><span data-offset-key="77p3e-0-0">Keywords are the most important factor in determining the success of your Google Ads. Which keywords you choose to use can directly affect your conversion rate and ultimately your throughput.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="5mf24-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5mf24-0-0"><span data-offset-key="5mf24-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="a4c4b-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="a4c4b-0-0"><span data-offset-key="a4c4b-0-0">There are 4 types of keywords - </span><span data-offset-key="a4c4b-0-1" style="font-weight: bold;">Broad match</span><span data-offset-key="a4c4b-0-2">, </span><span data-offset-key="a4c4b-0-3" style="font-weight: bold;">Modified Broad Match</span><span data-offset-key="a4c4b-0-4">, </span><span data-offset-key="a4c4b-0-5" style="font-weight: bold;">Phrase Match</span><span data-offset-key="a4c4b-0-6"> & </span><span data-offset-key="a4c4b-0-7" style="font-weight: bold;">Exact Match</span><span data-offset-key="a4c4b-0-8">. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="crmk8-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="crmk8-0-0"><span data-offset-key="crmk8-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="9mmu5-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9mmu5-0-0"><span data-offset-key="9mmu5-0-0">Choosing the right keywords is not easy, it requires time and research, so you need to know which ones are worth it. You can’t just use any keyword and expect to get conversions. So how do you know which keywords are worth your time?</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="dompd-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dompd-0-0"><span data-offset-key="dompd-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="1ef46-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1ef46-0-0"><span data-offset-key="1ef46-0-0">Here is a simple way to figure out if a google ads keyword is going to be valuable for you:</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="d0tmo-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="d0tmo-0-0"><span data-offset-key="d0tmo-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="c7efs-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="c7efs-0-0"><span data-offset-key="c7efs-0-0">The best way to do this is with the "Search for new keywords using website" search function in Google Keyword Planner. If you use this feature, instead of the default "Discover new keywords", you will get a list of relevant search terms, related to your intended keyword, that you can choose from. This way, you narrow down the list and eliminate irrelevant results.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="aq5rv-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="aq5rv-0-0"><span data-offset-key="aq5rv-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="5j5sa-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5j5sa-0-0"><span data-offset-key="5j5sa-0-0" style="font-weight: bold;">2) Use the Right Ad Copy </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="59nf-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="59nf-0-0"><span data-offset-key="59nf-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="5gjuc-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5gjuc-0-0"><span data-offset-key="5gjuc-0-0">There are several factors to consider when it comes to creating the best ad copy for Google campaigns. The first is to make sure your copy is relevant to your audience. Be sure to ensure it’s in line with their interests, which you can do by looking at what they are browsing on your site.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="1nsda-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1nsda-0-0"><span data-offset-key="1nsda-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="dnc45-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="dnc45-0-0"><span data-offset-key="dnc45-0-0">The second factor is to use ad extensions effectively. There are various types of extensions that you can use: callouts, call extensions, Lead form extension, and sitelink extension. Use them all but properly.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="fs7ps-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fs7ps-0-0"><span data-offset-key="fs7ps-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4vfsv-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4vfsv-0-0"><span data-offset-key="4vfsv-0-0" style="font-weight: bold;">3) Create a High-Quality Landing Page </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="86d7l-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="86d7l-0-0"><span data-offset-key="86d7l-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="ei8p4-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ei8p4-0-0"><span data-offset-key="ei8p4-0-0">The foundational step of promoting an ad campaign on Google is to create a landing page. A landing page is an important part of the marketing process for Google Ads, so it’s crucial that you create one that will help you achieve your goal.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="f8o89-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f8o89-0-0"><span data-offset-key="f8o89-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="cmnnt-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cmnnt-0-0"><span data-offset-key="cmnnt-0-0">Before creating your landing page, think about what kind of message you want to send out to potential customers. You need to inform them about the product or service that you are offering, and why they should buy it.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4l868-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4l868-0-0"><span data-offset-key="4l868-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="401jr-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="401jr-0-0"><span data-offset-key="401jr-0-0">A landing page has two main goals: to improve conversion rates and provide information to the visitor.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="2k7qu-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2k7qu-0-0"><span data-offset-key="2k7qu-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="5o1hc-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5o1hc-0-0"><span data-offset-key="5o1hc-0-0" style="font-weight: bold;">4) Include Prices, Exclusive Deals, and Countdowns</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="9f4ql-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9f4ql-0-0"><span data-offset-key="9f4ql-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="92de6-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="92de6-0-0"><span data-offset-key="92de6-0-0">There is something about the pressure of countdowns. It’s a great way to market and brand yourself. We all wants to have the products that are on sale and need to get our hands on them as early as possible. Coming up with offers and catchy deals will have a stream of people clicking on your ad. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="2ecdn-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2ecdn-0-0"><span data-offset-key="2ecdn-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="ajsv6-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="ajsv6-0-0"><span data-offset-key="ajsv6-0-0" style="font-weight: bold;">5) Use in-market audiences</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="25tln-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="25tln-0-0"><span data-offset-key="25tln-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="84qp0-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="84qp0-0-0"><span data-offset-key="84qp0-0-0">These are the people who are in the market looking out to buy and hence have a higher likelihood of clicking your ads. There’s no need for tracking codes life Facebook and no need to wait for the audience list to reach over 1,000 before it can be added to the ad group. These lists are fully ready so add them in to increase click-through rate and conversion rates.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="abl0m-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="abl0m-0-0"><span data-offset-key="abl0m-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="d3hep-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="d3hep-0-0"><span data-offset-key="d3hep-0-0" style="font-weight: bold;">6) Use location targeting to show your ads only in relevant parts of the country</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="985m1-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="985m1-0-0"><span data-offset-key="985m1-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="18iki-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="18iki-0-0"><span data-offset-key="18iki-0-0">Location targeting setting defaults to people staying or interested in your location. This option is good if the ads are for tourism where people are interested in your location. Change this to the second option of people staying in your location.</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="1do4f-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1do4f-0-0"><span data-offset-key="1do4f-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="5704e-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="5704e-0-0"><span data-offset-key="5704e-0-0" style="font-weight: bold;">7) Schedule your Google Campaign to be on when customers respond</span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4rpfm-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4rpfm-0-0"><span data-offset-key="4rpfm-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4d0pa-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4d0pa-0-0"><span data-offset-key="4d0pa-0-0">Do not waste your money when your geolocation customers are sleeping. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="6pltk-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="6pltk-0-0"><span data-offset-key="6pltk-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="4r52u-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4r52u-0-0"><span data-offset-key="4r52u-0-0">The most important thing to keep in mind is that Google Ads can be really powerful for your business if you know what you’re doing. </span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="8eej7-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8eej7-0-0"><span data-offset-key="8eej7-0-0"><br data-text="true" /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="cse7i-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cse7i-0-0"><span data-offset-key="cse7i-0-0">If you want to boost your campaign and get more leads, it might be time to consider bringing in a professional who knows how to run Google Ads properly. </span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cse7i-0-0"><span data-offset-key="cse7i-0-0"><br /></span></div><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cse7i-0-0"><div class="separator" style="clear: both; text-align: center;"><a href="https://www.goingdigital.in/contact-us" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="118" data-original-width="441" height="54" src="https://blogger.googleusercontent.com/img/a/AVvXsEijc730U1jqkqiQts2KM-wzGGYjuLPNUF2Ylvhp7opRe55WE7fe5mkdYQ096FXSUXvBJm64Eo12xoiEysrBbgOrS4186G9lqeQuj3isfpj60m87t5fvVR1LFd2oBaYE0H2VpSxbrEzEPGoq868MMl6IrWQqI5oDfdXwyklcIkvAjBbF1Np5eEQZJls4=w200-h54" width="200" /></a></div><br /><span data-offset-key="cse7i-0-0"><br /></span></div></div><div class="_25Ehb _3qYRK Zn7O0 public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr rich_content_P" data-block="true" data-editor="editor" data-offset-key="8bsk5-0-0"><div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8bsk5-0-0"><span data-offset-key="8bsk5-0-0"></span></div></div></div></div></div></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-67999962115549683432021-12-26T21:26:00.007+05:302021-12-26T21:28:05.505+05:30The Ultimate Guide To Marketing Your Business With Facebook<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEhiWi-MYAQjkUWPBF1dmaa16eRglWFCspxuXSuX9mWs9_tnwkOhutlybREfunYMdZ37DyT_o52K9fg97BhTk5994WFLYNP81iuxdsIBY7sJZqicEIbeKksR1XBMcjmnUF11YzbSUk6nMQ9yASIldeFtOh1TjeKMRjYh7G8ylGLYqsxHA8yV8mK-VN12=s1920" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/a/AVvXsEhiWi-MYAQjkUWPBF1dmaa16eRglWFCspxuXSuX9mWs9_tnwkOhutlybREfunYMdZ37DyT_o52K9fg97BhTk5994WFLYNP81iuxdsIBY7sJZqicEIbeKksR1XBMcjmnUF11YzbSUk6nMQ9yASIldeFtOh1TjeKMRjYh7G8ylGLYqsxHA8yV8mK-VN12=w640-h360" width="640" /></a></div><br /> <p></p><p><span color="var(--ricos-custom-p-color, unset)" style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;"><br /></span></p><p><span color="var(--ricos-custom-p-color, unset)" style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">Facebook marketing is a crucial component of your </span><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-marketing" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital Marketing strategy</u></span></a><span color="var(--ricos-custom-p-color, unset)" style="font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit;">.</span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-283g" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-evqtc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Facebook is the largest social media platform in the world. It’s an advertising machine that allows you to connect with your customers, gain insights into your target market, and drive sales. It’s free for posting, easy to set up, and can bring in a lot of new customers.</span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-28f8h" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f1jv5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">However, there are a lot of people who are doing it wrong. They use Facebook ineffectively, or they buy ads that don’t work. This guide will help you avoid those mistakes, by showing you how to set up your Facebook page optimally for marketing, the types of content that work well on Facebook, and how to create engaging content that gets tons of shares.</span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-clp1c" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-4495k" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The importance of Facebook for your business - Why Facebook? </span></span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-4ti1n" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-mgce" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Is Facebook really that important for your business? Yes and no. It’s not the be-all and end-all of social media platforms, but it is important for staying in touch with your target audience and building brand awareness. Businesses of all sizes use Facebook to market themselves and build streams of income. You can get a lot of traffic from Facebook, but only if you know how to post the right content at the right time.</span></p><div data-hook="rcv-block12" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-bs9qr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block13" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f67nm" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Get your Facebook Business Page set up!</span></span></p><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-11n0q" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-aqdi2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Facebook has 1.4 billion active users, and it would be foolish to not take advantage of that audience. If you haven’t already had done so, you should set up your business on Facebook. It’s free and will help you create some great content to share with your customers along with being another place for them to find you.</span></p><div data-hook="rcv-block16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f4qru" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block17" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-fbe5v" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How to make your Facebook page look great! (visuals, cover photo, profile pic)</span></span></p><div data-hook="rcv-block18" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-18nn6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block19" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-68ku6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The Facebook business page should have scroll stopping visual on the cover. Add your logo, or your headshot as a profile picture to communicate the right message to your target group. </span></p><div data-hook="rcv-block20" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-88odu" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block21" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-2vbu1" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Using Facebook to engage with customers and prospects!</span></span></p><div data-hook="rcv-block22" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-8mru2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block23" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-7dbnf" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Businesses can use Facebook’s built-in audience targeting to create ads for specific types of people or to promote posts about certain products. The flexibility of the platform makes it easy for companies to advertise on Facebook without spending too much money.</span></p><div data-hook="rcv-block24" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-8hcqu" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block25" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-5cpav" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Position your brand as a problem solver. Give them relevant, educational material that will resolve some of their problems.</span></p><div data-hook="rcv-block26" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-evhp8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block27" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-c8qqg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Ensure your copy and image should individually tell your story but also complement each other.</span></p><div data-hook="rcv-block28" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-bldhh" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block29" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-9ivsp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The “Local Awareness” objective is perfect for advertising your business on Facebook because it focuses on creating a viral experience on Facebook!</span></p><div data-hook="rcv-block30" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-6114q" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block31" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-70kf3" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Placement is extremely important in FB ads. Auto placement is good, to begin with, but once your experiment is done, then choose the right placements so the audience will click on your ads.</span></p><div data-hook="rcv-block32" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-3e48a" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block33" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-3qppg" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Your primary text should increase the curiosity in the people's minds and the Headline should add credibility with numbers so people click on the CTA.</span></p><div data-hook="rcv-block34" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-ecfrr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block35" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-3mnip" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Your Ad format plays a vital role. If you cant hook your audience on these first touchpoints then you have likely lost them forever.</span></p><div data-hook="rcv-block36" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-5hjql" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block37" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-6o5pk" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Your call to action - CTA!</span></p><div data-hook="rcv-block38" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-fkdgl" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Finally, ensure that you tell customers/prospects what to do once they read/see your ad. Don't just leave them hanging. Pull them to your website landing page, ask them to download your lead magnet, tell them to register for your course. Don't confuse targets with multiple CTAs but have only one and one CTA.</span></p><div data-hook="rcv-block39" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-ftad4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block40" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-38d8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Always proofread your ad copy and text on the image. Don't make any typo mistakes.</span></p><div data-hook="rcv-block41" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-8m7rs" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block42" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-6u8j0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">A/B testing - Test campaigns, Ad sets & Ads against each other to understand which ones give you better results.</span></p><div data-hook="rcv-block43" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-5cvgp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block44" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-dfje9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Use Facebook pixel on your website to track and create custom audiences for better conversion. Also, use lookalike audiences to expand the scope of your campaign once it has started converting.</span></p><div data-hook="rcv-block45" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-2o557" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block46" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f5m04" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Use remarketing ads for people who have bounced from your website.</span></p><div data-hook="rcv-block47" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-dmcj8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block48" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-30o9g" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Now that you know the basics of Facebook advertising, it is time to take action and start marketing your business. If you want to earn more leads and sales with Facebook advertising, we can help. </span></p><div data-hook="rcv-block49" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f5hs0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block50" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-2i7gv" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Contact us today for a free consultation and let us help you get the most out of your Facebook ads budget.</span></p><div data-hook="rcv-block52" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="empty-line"></div><div class="_2vd5k _208vH" id="viewer-f8uou" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 15px 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a class="_3mt3E _3CWa- dhpWm dhpWm" href="https://www.goingdigital.in/contact-us" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; cursor: pointer; display: block; margin: 0px auto; max-width: 100%; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline; width: 271px;" target="_blank"><div class="_2kEVY" data-hook="imageViewer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: var(--ricos-custom-p-line-height, unset); margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; overflow: hidden; padding: 0px; position: relative; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto;"><tbody><tr><td style="text-align: center;"><img alt="Contact Going Digital" class="OzAYt _3xs9_" data-pin-media="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fit/w_441%2Ch_118%2Cal_c%2Cq_80/file.jpg" data-pin-url="https://www.goingdigital.in/post/the-ultimate-guide-to-marketing-your-business-with-facebook" height="39" src="https://static.wixstatic.com/media/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.jpg/v1/fill/w_366,h_98,al_c,q_90/df8c6d_ac4a678585e8402b8f7c294c544d3f81~mv2.webp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; display: block; left: 0px; margin: 0px auto; opacity: 1; outline: 0px; padding: 0px; position: absolute; top: 0px; transition: opacity 0.8s ease 0s; vertical-align: baseline; width: 270.995px;" width="200" /></td></tr><tr><td class="tr-caption" style="text-align: center;"></td></tr></tbody></table><br /><div style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></div><div style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"></div></div></a></div><div data-hook="rcv-block53" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;" type="image"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-fn505" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-style: var(--ricos-custom-p-font-style, unset); font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-color: white; box-sizing: inherit; color: #171717; font-family: "open sans", sans-serif; font-size: 18px; white-space: pre-wrap;" /></span><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></span></div>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com0tag:blogger.com,1999:blog-2955384208560065258.post-44546008101090131942021-10-31T11:10:00.003+05:302021-10-31T11:10:19.656+05:304 ways for leaders to be successful in Digital Transformation<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs6Yn8X1fW8yuD-u5F1Sh9d1wGzT8toxttzDqaGUQquev4t7K5RDZpQ_SfuUVr9Py3mXvDd_JHl2zG5cgxYG1jE-cejjiItEUUczs0kNPjNR_Pk0B-zRJecPgDsRrmi3mQXkmCug3OhzQ/s1846/20211031.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1079" data-original-width="1846" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs6Yn8X1fW8yuD-u5F1Sh9d1wGzT8toxttzDqaGUQquev4t7K5RDZpQ_SfuUVr9Py3mXvDd_JHl2zG5cgxYG1jE-cejjiItEUUczs0kNPjNR_Pk0B-zRJecPgDsRrmi3mQXkmCug3OhzQ/w400-h234/20211031.jpg" width="400" /></a></div><br /><p></p><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-bgcbk" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/what-does-digital-transformation-mean" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital transformation</u></em></span></a> is something that has become a common buzzword within the business community, but what does it mean? At its core, digital transformation is about using new technologies and innovative methods to improve the way your company operates and interacts with customers. While this may sound simple on paper, actually making these changes can be quite difficult.</span></p><div data-hook="rcv-block4" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-4p9q2" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-7a14i" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">In today's digital economy, the role of leadership is changing. In addition to being strategic, visionary leaders, they now have to be digitally savvy as well. And this means being able to lead their organizations through digital transformation. It involves a lot more than simply digitizing existing business practices and processes – although that's a good start. For businesses to succeed in the digital economy, they need to reevaluate their core operations and even their entire value proposition. </span></p><div data-hook="rcv-block6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-cjdqt" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block7" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-7nogj" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Leadership plays a huge role in Digital Transformation. If you want to stay ahead of the game, you need to be constantly innovating and creating new ways to solve problems that weren’t there before. That means thinking outside the box, stepping into uncharted territory, and constantly learning from your mistakes.</span></p><div data-hook="rcv-block8" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-eu70g" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f8fki" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">CEOs who are constantly learning are often better equipped than their competition to take advantage of breakthrough technologies like artificial intelligence (AI), Automation, Augmented Reality (AR), Virtual Reality (VR), Blockchain technology, Cryptocurrency, and much more.</span></p><div data-hook="rcv-block10" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-1utdk" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block11" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-44n2v" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital Transformation has changed the way businesses are run. It is not only about technology but also about leadership, management, and changes in organizational culture.</span></p><div data-hook="rcv-block12" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-6l0qe" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block13" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-aagpp" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">With many organizations embracing digital transformation as a strategic priority for 2021, there are several questions to be answered:</span></p><div data-hook="rcv-block14" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-5edjf" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block15" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><ul class="public-DraftStyleDefault-ul" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-dr8r0" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">What role does leadership play in Digital Transformation? </p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-9oomi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">What type of leaders should an organization look for? </p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-3jfhi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">Is there a paradigm shift involved? </p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-q6s3" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">Can an executive be effective in this role or do they need specific skills and knowledge? </p></li><li class="_1atvN _2TTR5 _3Kjjs public-DraftStyleDefault-unorderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-72qfm" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: disc; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">How does one handle cultural change within their organization, especially when employees who have been with the company for decades are now being asked to change their processes?</p></li></ul><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-rf96" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block21" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-4odq" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">The biggest challenge for leaders of any organization is to make their digital transformation successful. A successful digital transformation will help businesses overcome the challenges that they face in today’s marketplace, and win over new customers by providing them with better products and services.</span></p><div data-hook="rcv-block22" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-aopv9" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block23" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-1c75r" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Digital transformation isn’t just about being on social media or creating a mobile app. It’s about using technology to provide solutions for problems that have been created by technological change, so it can be a difficult concept for business leaders to understand.</span></p><div data-hook="rcv-block24" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-cg3am" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block25" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-21pf5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Leaders need a strategy if they want their digital transformation to succeed. </span></p><div data-hook="rcv-block26" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><div class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-f4ocs" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br role="presentation" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); box-sizing: inherit;" /></span></div><div data-hook="rcv-block27" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="empty-line"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-8ctpi" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Here are 4 steps to success:</span></p><div data-hook="rcv-block28" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-6c5f6" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Communicate the <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/post/how-to-develop-the-vision-for-digital-transformation" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">proper vision</u></em></span></a> to all the employees so they get actively involved</span></p><div data-hook="rcv-block29" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: 16px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;" type="paragraph"></div><ol class="public-DraftStyleDefault-ol" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; font-family: HelveticaNeue, Helvetica, Arial; font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; list-style: none; margin: 15px 0px; outline: none; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem
public-DraftStyleDefault-depth0
public-DraftStyleDefault-list-ltr public-DraftStyleDefault-reset _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-9f00f" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; counter-reset: ol0 0; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">Assess the current <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-maturity-assessment" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">digital maturity</u></em></span></a> of the organization</p></li><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem
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public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-8ts16" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 0px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">Conduct the <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/customer-journey-mapping" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">customer journey mapping</u></em></span></a> workshop to identify friction points for each customer interaction and to ensure digital is an outside-in approach</p></li><li class="_1atvN _2ULPL public-DraftStyleDefault-orderedListItem
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public-DraftStyleDefault-list-ltr _1FoOD _3M0Fe _2WrB- _1atvN" id="viewer-3erkc" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.5; list-style-type: none; margin: 0px 0px 8px 3em; outline: 0px; padding: 0px; position: relative; text-align: left !important; vertical-align: baseline;"><p class="_1j-51 _1FoOD _3M0Fe _2WrB- _1atvN" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; color: var(--ricos-custom-p-color, unset); direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-style: var(--ricos-custom-p-font-style, unset); font-variant: inherit; font-weight: var(--ricos-custom-p-font-weight, unset); line-height: 1.5; margin: 0px 0px 8px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; text-decoration: var(--ricos-custom-p-text-decoration, unset); vertical-align: baseline;">Execute <a class="_3Bkfb _1lsz7" data-hook="linkViewer" href="https://www.goingdigital.in/digital-transformation-roadmap" rel="noopener noreferrer" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; cursor: pointer; font-family: var(--ricos-custom-link-font-family, unset); font-size: var(--ricos-custom-link-font-size, unset); font-style: var(--ricos-custom-link-font-style, unset); font-weight: var(--ricos-custom-link-font-weight, unset); line-height: var(--ricos-custom-link-line-height, unset); margin: 0px; min-height: var(--ricos-custom-link-min-height, unset); outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" target="_blank"><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: 700; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><u class="_3zM-5" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Roadmap</u></em></span></a> initiatives based on the business priority & customer experience impact</p></li></ol><p class="mm8Nw _1j-51 _1atvN _1FoOD _3M0Fe _2WrB- _1atvN public-DraftStyleDefault-block-depth0 public-DraftStyleDefault-text-ltr" id="viewer-64pvr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: rgb(255, 255, 255); border: 0px; box-sizing: inherit; color: #171717; direction: ltr; font-family: var(--ricos-custom-p-font-family, unset); font-size: var(--ricos-custom-p-font-size, unset); font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: 1.5; margin: 0px; min-height: var(--ricos-custom-p-min-height, unset); outline: 0px; padding: 0px; vertical-align: baseline; white-space: pre-wrap;"><span class="_2PHJq public-DraftStyleDefault-ltr" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background: transparent; border: 0px; box-sizing: inherit; direction: ltr; display: block; font: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">In today’s world, digital transformation is a requirement. Leaders must understand the benefits of this shift and how to leverage technology to transform their organization into one that can reach its full potential. To learn more about Digital Transformation and how you can use it to improve your business, connect with us today.</span></p>Sandeep Rauthttp://www.blogger.com/profile/13173645958789430528noreply@blogger.com2