Today we
are living on our smartphone. There is an app for everything. Share a
photo or music, call a cab, order food, post a status, check-in at any location
or track a flight.
Our lives
are revolving around all such apps and we are using them fluently without even
noticing what goes behind this. In reality to do all this, the smartphone has to
connect with service provider’s application servers via APIs. Many businesses
are using APIs to deliver the services we require today.
In the age
of digital transformation, APIs enable access to functionality and data from
existing applications to the new digital business application helping in
transformation. They are changing the way businesses interact with customers
and partners with speed and agility.
Forrester had mentioned in their predictions 2016 reports that APIs
and open platforms will take center stage.
API (Application
Programming Interface) are the set of functions or procedures to access third
party services.
Here are
some well knows examples of APIs in our day to day life:
- Google Maps APIs used in location based apps like Yelp, Zomato
- Add a Facebook “Like” button on your site
- Click to “Share” an article on LinkedIn, Twitter, Google+, Pinterest
- Billions of goods are sold every day on Amazon & eBay via APIs
- We visit Klout to see your social media score calculated from your digital footprint
- Use Instagram or Flickr to post your vacation photos
- Use apps like Uber, paytm, Waze, WeatherNow, Booking.com for various activities all over the day
- Buffer & Hootsuite like schedulers using APIs for posting on multiple social media accounts
Citibank
follows the API first approach for digital transformation & had launched Citi Mobile Challenge, a virtual
accelerator that invites developers from around the world to build innovative
solutions.
MasterCard
is another example of a financial services institution that has embarked on an
API-based approach to digital transformation. With its Developer
Zone portal and open APIs.
Some of the
industry leaders in the APIs management services are apigee, Layer
7, SOA
Software and IBM API
Management.
I Love APIs 2015 was the world’s largest event
dedicated to APIs and digital business strategy for developers, IT experts, and
business strategists.
Today most
of the developers use REST or SOAP APIs.
While these
APIs are developed, it’s extremely important to build the required security for
proper use:
- Authentication – Making sure that user is who he/she says
- Authorization – makes sure that user has access to the information
- Encryption – scrambling the information to avoid misuse
- Signature – insures information integrity
Today APIs
influence how we interact with internet in various ways.
Investing
in APIs for digital transformation is the sure way to succeed, by making APIs a
priority, and integrating them into ecommerce platforms thereby enhancing the customer experience
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