Digital Transformation, Digital Marketing Big Data, Analytics, IoT, Mobility, Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area.
Digital Transformation is the buzzword now but carries a lot of confusion. Several businesses think that it means developing a new website or a mobile app or posting on social media.
Some people think when they convert their analog data into digital format, it means Digital Transformation.
Actually, Digital Transformation is a series of initiatives that address the process of using digital technologies to radically change a business so it can respond faster & change how you grab opportunities with new business models and deliver value to customers.
This has to be driven by the CXOs top down to avoid any culture change challenges, and all the departments and all the employees should embrace it with a goal.
It involves improving your customer experience, optimizing your operations & adopting new digital business models.
You can check our roadmap with foundational steps with the tools and frameworks we provide your business.
We will be happy to help if your business is struggling to achieve success in Digital Transformation.