Friday 17 April 2020

What is your definition of Digital Transformation?

Most businesses think that it means developing a new website or a mobile app or posting on social media.

Digital Transformation is a series of initiatives that address the process of using digital technologies to radically change a business so it can respond faster & change how you operate opportunities with new business models and deliver value to customers.

It involves improving your customer experience, optimizing your operations & adopting new digital business models.

You can check our roadmap with foundational steps with the tools and frameworks we provide your business.

Tuesday 14 April 2020

Digital Marketing Webinar with 3AI

3AI Webinar Series #7 Register for this webinar:
The world sometimes changes in ways that obsolete everything that came before. Digital transformation – the rise of the internet and digital technology, the impact of IoT and AI, the role of connected customer experience as a differentiator, and the way people, society and businesses are morphing in response. Digital Marketing has, in the past decade transformed how businesses develop. It has changed everything about the way the companies and market think & act. Also, It has revolutionized the reach of small businesses while demanding more from already established businesses. This Webinar will give you insights to the various components of digital Marketing, How is it helping industries for brand visibility and Lead Generation and also how to exploit it in the current scenario. 3AI Association Sameer Dhanrajani Divesh Singla Sandeep Raut NK (Nandakumar Ramaiah) Rohan Nag hashtag3aiassociation hashtag3aiplatform hashtagwebinarseries hashtagdigitalmarmarketing hashtagdigitaltransformation hashtagcustomerexperiences

Sunday 12 April 2020

What are you doing to be in front of the customers at home?

Today most of the businesses are closed, several events have been canceled and social distancing will continue to be a trend for the distant future.

Digital marketing could be the best way for businesses to survive and thrive once restrictions are lifted.

What are you doing to be in front of the customers at home?
  1. Write Blogs for education marketing
  2. Talk about customer pain areas and how your solutions can help them?
  3. Don't sell giving discounts on your services, rather show the value
  4. Help your community and Small businesses without any demand to create a trust
  5. In absence of face to face meetings, ensure your brand is in front of customers and prospects with the right targeting.

Join our Forum for all your questions and answers on Digital Transformation, Digital Marketing.

Saturday 4 April 2020

What is Search Engine Optimization?

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines

Search Engine Optimization SEO is the process of bringing the website visibility in the search engine’s natural or unpaid results.

The higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

There are various characteristics of SEO:

  • Organic: for SEO you don’t have to pay to Google or other search engines.
  • Cost-Effective:  Compared to paid advertisement it is very cost-effective.
  • Time-Consuming: You have to put in efforts on multiple aspects to bring your website on higher rankings.
  • Difficult to measure: Unlike paid advertisement yon cannot measure the SEO quickly. Slowly your website will rank higher based on the actions.
  • Dependent: It is dependent on content, backlinks, search engine algorithms.
  • Steady:  Once you achieve higher ranking it easier to maintain the position with the right content whereas paid ads will give you visibility only while you are paying.

There are two types of SEO – On-page & Off-page

Let me tell you parameters for On-page SEO:

  • Keyword Research: Find out what are people looking for and which expressions have the most search volume.
  • Page Title: A page title is a text you see at the top of your browser window when viewing a web page. It’s also the title of the page that is presented in search engine results.
  • H1 Heading: The H1 tag (the biggest headline) should appear at the top-center of the page and should be the first thing people see when they land on it.
  • Meta Description: It is a summary of the page and appears as part of a search result snippet, below the page title.
  • Content:  Write content for people, not for search engines with fresh readable and relevant images
  • Image Alt-attributes: Add text to an image so search engines can identify what the image is about
  • URL: It should be simple, should contain the target keyword & should describe as closely as possible what the page is about.
  • Site Loading: websites that load faster rank better than those which don’t.
  • Google Analytics: This will help you understand visitors in a better way – where are they coming from, due to which channels, demographics, etc.

When you apply these techniques you will start getting your site ranked up higher and higher. With such a stiff completion on the same services, it is easier to do SEO than going for paid marketing.

I will talk about Off-page SEO in the next post.
360TotalSecurity WW