Digital Transformation, Digital Marketing Big Data, Analytics, IoT, Mobility, Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area.
Most businesses think that it means developing a new website or a mobile app or posting on social media.
Digital Transformation is a series of initiatives that address the process of using digital technologies to radically change a business so it can respond faster& change how you operate opportunities with new business models and deliver value to customers.
It involves improving your customer experience, optimizing your operations & adopting new digital business models.
You can check our roadmap with foundational steps with the tools and frameworks we provide your business.
Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines
Search Engine Optimization SEO is the process of bringing the website visibility in the search engine’s natural or unpaid results.
The higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
There are various characteristics of SEO:
Organic: for SEO you don’t have to pay to Google or other search engines.
Cost-Effective: Compared to paid advertisement it is very cost-effective.
Time-Consuming: You have to put in efforts on multiple aspects to bring your website on higher rankings.
Difficult to measure: Unlike paid advertisement yon cannot measure the SEO quickly. Slowly your website will rank higher based on the actions.
Dependent: It is dependent on content, backlinks, search engine algorithms.
Steady: Once you achieve higher ranking it easier to maintain the position with the right content whereas paid ads will give you visibility only while you are paying.
There are two types of SEO – On-page & Off-page
Let me tell you parameters for On-page SEO:
Keyword Research: Find out what are people looking for and which expressions have the most search volume.
Page Title: A page title is a text you see at the top of your browser window when viewing a web page. It’s also the title of the page that is presented in search engine results.
H1 Heading: The H1 tag (the biggest headline) should appear at the top-center of the page and should be the first thing people see when they land on it.
Meta Description: It is a summary of the page and appears as part of a search result snippet, below the page title.
Content: Write content for people, not for search engines with fresh readable and relevant images
Image Alt-attributes: Add text to an image so search engines can identify what the image is about
URL: It should be simple, should contain the target keyword & should describe as closely as possible what the page is about.
Site Loading: websites that load faster rank better than those which don’t.
Google Analytics: This will help you understand visitors in a better way – where are they coming from, due to which channels, demographics, etc.
When you apply these techniques you will start getting your site ranked up higher and higher. With such a stiff completion on the same services, it is easier to do SEO than going for paid marketing.