Saturday, 3 April 2021

Look at these proven digital marketing funnels to energize your business



The Digital Marketing funnel will move the people through prospects, Visitors, Leads, Customers & Promoters.

This helps brands grow and attract new website visitors.

  • Prospects
  • Visitors
  • Leads
  • Customers
  • Advocates

Do you use digital marketing funnels?

Learn more about Your Customer's Journey Through Your Digital Marketing Funnel.

Contact us to know more.






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Thursday, 18 March 2021

Do you know these advantages of Digital Marketing over Traditional Marketing?

Digital Marketing is the need of the hour as social distancing restrictions are yet in place. You have to reach out to your customers where they are, whatever device they are using at an appropriate time.

There is no other better way than adopting Digital Marketing for this.

I find many businesses still work on traditional marketing and that is actually impacting their business.

Here is a summary of the difference between traditional and digital marketing:

Traditional Marketing

  1. Results are not easily measured, and in many cases cannot be measured at all.

  2. The only local audience can see it who are passing by

  3. No customization possible, No real-time adjustments

  4. Traditional marketing is static which means there is no way to interact with the audience

  5. Messages are pushed to customers

  6. More costly compared to digital marketing

  7. Takes time for brand awareness due to local reach

Digital Marketing

  1. Results are much easier to measure

  2. A digital campaign can reach an infinite audience

  3. Digital ads are more customizable than print ads

  4. Digital Marketing is interactive and we can encourage customers with different Call to Actions

  5. Customers are pulled as well based on targeting

  6. Less costly compared to traditional marketing

  7. Brand awareness can be viral due to global reach

Are you ready to see the difference that digital marketing can make?

Do you want to exploit Digital Marketing fully for the growth of your business?

If you need help in developing a digital marketing strategy for your business Contact us today.

Friday, 12 February 2021

What does digital transformation mean?


Digital Transformation is the buzzword now but carries a lot of confusion. Several businesses think that it means developing a new website or a mobile app or posting on social media.

Some people think when they convert their analog data into digital format, it means Digital Transformation.

Actually, Digital Transformation is a series of initiatives that address the process of using digital technologies to radically change a business so it can respond faster & change how you grab opportunities with new business models and deliver value to customers.

This has to be driven by the CXOs top down to avoid any culture change challenges, and all the departments and all the employees should embrace it with a goal.

It involves improving your customer experience, optimizing your operations & adopting new digital business models.

You can check our roadmap with foundational steps with the tools and frameworks we provide your business.

We will be happy to help if your business is struggling to achieve success in Digital Transformation.

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