Saturday, 6 October 2018

Interview with Sandeep Raut, Founder & CEO - Going Digital

Sandeep Raut – Founder & CEO – Going Digital

published by Onalytica

Key Topics: Digital Transformation, Analytics
Location: Mumbai, India
Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery

HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION

I had started writing my own blog simplified analytics since 2011.  I read a lot about the digital transformation from various blogs and tweets to keep me updated. I have conducted several customer workshops on digital transformation maturity assessment, customer journey mapping & digital roadmap development.
Various publications like IDG, Onalytica, Thinkers360, Enterprise Management 360 have recognized me top 10 influencers and the thought leader in digital transformation.

WHAT AREAS OF DIGITAL TRANSFORMATION ARE YOU MOST PASSIONATE ABOUT?

Digital Transformation vision setting, Maturity assessment, customer journey mapping & multi-year multi-wave digital roadmap development.

WHICH DIGITAL TRANSFORMATION INFLUENCERS INFLUENCE YOU?

OUTSIDE OF DIGITAL TRANSFORMATION WHO ELSE INFLUENCES YOU?

Data Science – Kirk D BorneKDnuggets
IoT – Evan Kirstel

HOW WOULD YOU DESCRIBE YOUR OFFLINE INFLUENCE

I have been a keynote speaker at various events including India Big data analytics summit and various B schools in Mumbai.

WHAT ARE GOING TO BE THE KEY DEVELOPMENTS IN THE INDUSTRY IN THE NEXT 12 MONTHS?

The artificial intelligence-based digital transformation will be key. Everything we do will have some aspect of AI.

IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Whitepapers, webinars, speaking.

WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

email rautsan@gmail.com or call my mobile +91-9820037894

Sunday, 30 September 2018

Ask the Expert: What are the most important elements to consider when undertaking a digital transformation?

CEO and founder of Going Digital Sandeep Raut tackles the obstacles and essentials companies must keep in mind with regard to digital transformation to Enterprise Management 360
Ask the Expert: What are the most important elements to consider when undertaking a digital transformation?
Gone are the days, when companies used to decide strategy and then execute it for the next five years as planned. 
Today company’s life on S&P 500 is just 15 years and it is further going down. Digital businesses like Uber, Airbnb did not exist before 2008 but now they are multi-billion-dollar poster children for digital disruption.
Many organizations today have realized that digital transformation is essential for their survival & success. But many of them forget that the focus of a digital transformation is not digitization or even technology, it is “THE CUSTOMER”.
Here are various aspects every business needs to consider when undertaking a digital transformation:
  • Set a clear vision: Oftentimes, companies that are successful have painted a clear picture of what they want or need to be, when they digitally “grow up.” Vision is in line with the company’s business & growth strategy.
  • Culture is a key determinant: We can change our technologies, our infrastructure, and our processes. But without addressing the human element, lasting change will not happen. Culture is the operating system of the organization. It is like air, it is there but you can’t see it.
  • Leadership support: Most of the companies C-Suite is over 50 now and are digital immigrants. They have slowly adapted to web surfing, emailing, texting and the instant world of social media. Hence it is difficult for them to drive the digital transformation. They need to set the tone by collaborating with managers on designing an organization-wide digital strategy while encouraging ongoing innovation. A dedicated Chief Digital Officer is one way to go.
  • Be customer obsessed:  With technology and customer habits changing so quickly, developing a deep and detailed view of customer behavior across all the channels is the foundation of digital success. Walk-in customer’s shoes, to identify instances where things could go wrong and address them quickly.
  • Inter-Department collaboration: It is essential that all departments work together to bridge gaps, break down data silos, and make important connections. Absolute over communication within employees is a critical aspect to be covered. Ensure that all the customer touch points communicate with each other to have a single version of customer truth.
  • Fail fast & Succeed faster – with the digital era, failure is accepted & it is seen as part and parcel of a successful digital business. Failure must be fast, and the lessons of failure learned should be even faster. It allows businesses to take a shotgun approach to digital transformation.
  • Lastly, remember Digital is a long-term commitment. Don’t cut the investments & pull back employees on billable roles in just one quarter saying it’s not working. This is the mistake most of the companies are doing. Nurture the efforts like a newborn baby as she takes over a year to walk on its own. Have the patience to see the results.

Sunday, 26 August 2018

Difference between Digitization and Digital Transformation

I have seen many businesses saying they have embarked on digital transformation while in reality, they have just digitized some of their processes.

There is confusion over the two terms, Digitization & Digital Transformation.

The two terms are often used interchangeably when their actual meanings are totally different. In fact, they point to two very different ways of responding to disruptive technology.

Let me talk about Digitization: It is doing the same things, differently.

To digitize is to convert analog data into digital form. If you scan physical papers into electronic files, converted typewritten text into a digital form, switched from cassette tapes to MP3 files, or moved from old style camera film to digital photos, then you have digitized your data. It also means automation of manual processes like filling any application form by hand to entering data directly on digital media like iPad or web portal.
We now browse the internet for information, take pictures with our smartphones, and send emails from our laptops. This is digitization.
Digitization has made communication faster and easier and opened up new channels for real-time information. In the industrial sectors, digitization has involved the application of new technologies to existing business models to make them operate better. 

Digitization is doing what you have always done, but using technology to make it more efficient. The business model does not change, but operational efficiency is improved.

Now let us talk about Digital Transformation: It is transforming business activity with technology. Becoming digital is a totally different exercise from digitization.

DX is the process of changing existing business models with new digital technologies like APIs, Analytics, Mobility etc. 

It goes deeper, creating new strategies and processes which lead to a new and better way of providing value for your customers, doing things faster, easier, and smoother. E.g. moving from snail mail to real-time social media or chatbot

Businesses can use DX to expand into new markets, offer new products, and appeal to new customers. It is the process of moving to a digital business.
DX also means using the data collected from digitization for actionable insights and then changing the way we do business.
Digital transformation is not a one-time action, but a continuous process. It brings in the new business models and it will change the way business is carried out & it will go a long way in satisfying their end customer, which is the very purpose of being in the business.


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