Saturday, 16 June 2018

Digital Transformation in Recruitment

A few years ago, the impact of digitization was only established in top industries like Banking, Insurance, and Retail. Now times have changed – the recruitment industry is also adopting digital transformation.

Everyone is a candidate at some point in their journey. Whether you are an employer or a candidate searching for a job, the digital transformation is helping the recruitment industry to implement smarter hiring strategies.

Recruiters are the brand ambassadors of a company as they are the first people with whom a candidate interacts. But getting the right people with the right skills, at the right price, has been a long-running headache for recruitment teams.

It’s a competitive marketplace for talent, with demand for skilled labor far exceeding the supply of qualified candidates actively looking.  This makes it more important need for recruiters, to master new digital techniques to find, reach and engage right skilled potential candidates.

Candidates seeking jobs in the market are also now tech-savvy and expect fast and easy application processes and communication. Their behaviors and preferences are changing. Power has transferred from recruiter to candidate.

There are multiple ways digital can help:

Assess the digital footprint of the candidate: Recruiters can use this data to get important insights into the skills of potential candidates. Correlations between social media profiles can reveal important aspects such as interests and hobbies, as well as an overview of the candidate’s personality. How suitable is the candidate to an organization’s culture can be assessed based on her/his social media sharing habits on subjects like gender, age, race, and politics.

Online language/skill assessment:  It is one of the easiest ways for companies to filter through the pool of candidates efficiently. Recruiters can ensure the quality of their hires via psychometric and other tests.

Online job portals:  Monster, Glassdoor, Indeed, Naukri and TimesJobs have helped in reaching out to candidates across different geographies and industries. They have also helped in building good candidate pipelines for recruiters. LinkedIn has started this revolution long back and has the credibility of companies as well as candidates equally.

Advantages of Digital Transformation in Recruitment:
·      Your website messaging can be targeted to different candidate personas
·      Candidates can easily engage with your company on social and mobile
·      Helps create the company brand in the digital world
·      Machine learning is helping is processing piles of applicants to find the right candidate
·      The organization can nurture candidates over time by relevant job alerts, talent campaigns
·      Social media presence generate the better response from talents to the brand
·      Digitization helps in ease of entire recruitment process and in turn happy candidates
·      Job seekers get an inside view of a company through a site like Glassdoor, which includes information on compensation, organizational culture, career progression, learning opportunities, etc.
·      Through the use of Big Data, learning companies can find suitable candidates, cut recruitment time and costs
·      Consolidated database of CVs becomes a powerful mining tool and cost saver


Digital is helping to convert the chaos of recruiting into “Smart Recruiting”.

Sunday, 6 May 2018

Brand building with Digital Technologies

Which famous business brands do you use daily & give you happy moments? Top names come to our mind are Apple, Disney, Coca-Cola, McDonald's, Cadburys which are occupying most part of our lives.

Company’s brand is the summation of all the experiences and interactions business has with their customers. In the digital era, there will be even more brands to choose from. Perceptions of the brand are based on the simple user experiences. and to stay relevant, it needs to be managed very effectively.

Today’s digital consumers do not have the brand affinity. They switch from app to app and from brand to brand when it is convenient. They have endless options at the click of a button, which makes it easy to switch when they are unsatisfied with a brand.

Customers want quick, easy access to information across channels without needing to enter conversations with product sellers before they are ready. At the same time, they also expect businesses to personalize their experiences with the first interaction and to be available the moment they are ready to learn more or buy.

As a result, many brands struggle to keep a competitive advantage. They have to re-think their strategies for attracting and retaining customers.  More than ever before, brands are turning to the power of digital technologies like Analytics in an effort to attract, engage and retain customers.

For CMOs it is important to bring the power of human relationships back into the entire brand experience that will create more lasting loyalty. They need to look beyond optimizing lead generation to nurturing relationships throughout the entire customer lifecycle, from creating awareness through acquisition, service, and recommendation

The success of digital transformation depends on the CMO-CIO partnership. Today CMOs need the support of the CIO to connect internal systems that translate into customer experience and brand performance.

It is extremely important to leverage digital technologies and bring your brand to the minds of prospects and deliver seamless and meaningful experiences for current customers is extremely important.

Brands need to embrace mobile-first as a strategy not only for customers but also for staff and partners. Consumers use mobile as a key tool for research, so having relevant and the easy-to-access information is essential. Several brands are using emerging technologies like chatbots, AR/VR to make customer experience a memorable one.

We know the top global brands like Amazon, Apple, Samsung, Coca-Cola, Disney, Nike & BMW for the experience they give when we interact with them.
  • Ikea uses an Augmented Reality app that works like a virtual interior designer and allows customers to visualize 3D versions of its furniture in their homes.
  • Zappos created a brand by focusing on what customer wants and is considered the gold standard for online customer care.
  • Louis Vuitton was one of the first luxury brands to develop an active presence on Snapchat.
  • Gucci & Burberry have exploited digital to reach their customers wherever they are.
  • L’OrĂ©al’s ‘Makeup Genius’ app allows women to virtually try on its cosmetics products using augmented reality technology.
  • Dollar shave club knows how to grab the attention of their target audience with digital technologies.
  • Airbnb created their brand by digital marketing using user-generated photos and videos.
The ultimate aim of any digital transformation initiative should always be the strengthening of your company’s brand identity.

Tuesday, 17 April 2018

How HR Analytics play in Digital Age

Today every company is acting on the digital transformation or at least talking about digital transformation. While it is important to drive it by analyzing customer behavior, it is extremely important to understand who from your organization is acting upon it – your employees.

Hence knowing your employees first and then go to explore the outer world of customers, is best strategy for digital transformation.

HR plays an important role in knowing the employees. As the volume of data available to HR has increased exponentially over the few years. The data on recruitment, onboarding, employee personal data, their training, performance and attrition data can give tremendous insights to organization.

HR analytics is focused on making the most of the vast amounts of HR data, organizations have gathered as mentioned above.

Collecting employee sentiments, while they are in office is good way of improving their life. Happy employees go an extra mile to make your customers happy.

Sentiment analytics can be done for all the touch points:
·      How do employees commute to workplace – office transport or their own
·      How do they find the parking – nearby or hectic to reach to office
·      How are they welcomed in the office – good fresh smell or closed stuffed environment
·      How is hygiene maintained in the office premises
·      How is canteen facility, food options, quality of food
·      How the official communication flows through employees, what transparency is maintained
·      How is performance measured and rewarded
·      What is the feedback on the onboarding process
·      Emotions due to promotions or rewards
·      What are the main reasons of attrition

These data points can help HR a lot in improving the 8-12 hours employees spend in office.

Descriptive analytics help analyze the current scenario for HR:
·      Who is performing well and who may need some additional training or support in order to raise their game
·      Where your best employees come from
·      What recruitment channels are most effective
·      Which projects are delivering on time and what are their project pyramids
·      Which band employees are leaving frequently

Further predictive analytics can be used in several ways:
·      Which candidates are likely to join your organization
·      Which new hires will become your highest performers in two years
·      Which employees are likely to churn and join other organizations
·      Which band or grade employees will leave early
·      Which skills will be in most demand next quarter and later
·      How many billable employees needed to achieve the revenue targets


HR analytics open new ways to recruit, train, and engage employees. Benefits include a streamlined hiring process, better-prepared & unbiased recruitment managers, reduced attrition and higher customer satisfaction.

Sunday, 1 April 2018

How Social Media helps Digital Age

Digital transformation for business is no longer optional but is on the top of the minds of most of the CEOs.  From global companies to local Mom & Pop stores, everyone is gearing up to enter on this digital bandwagon. As digital is bringing all the latest technologies into the game, keeping the human relationship is equally important to interact with customers.

In the end, Digital Transformation is for people. Social media is such an integral part of our everyday lives today, that we share our thoughts, pictures, videos with our family and friends.

Today most of the businesses are using Social Media to their advantage for this human relationship. They know the significance of social media platforms such as Twitter, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Google+  in reaching prospects, customers, and partners.

More than 3 billion people are now online, and they are spending more time there than watching TV. They are making and watching videos about products they like and tweeting enthusiastically about customer service they do not like.

Social media can help build a vibrant brand, allow global reach & create and maintain better relationships with customers. Research says that Twitter is the most powerful communication tool, which shows real-time updates about what world is saying.

Here are top benefits of Social Media:

Search Engine Optimization: When someone searches for your business on Google, the social profiles are likely to be amongst the top results. For instance, when you search for Ferrari, their Twitter profile appears as the 2nd listing. In addition, the Ferrari’s other social media profiles are displayed on the right-hand side of the page.

Customer Service: Today, we see many people turn to social media to vent their frustrations with organizations. Consumers ask questions, provide feedback on a brand’s customer support team or seek assistance. Many big companies have recognized this, and have dedicated social media customer service agents employed to actively engage on platforms such as Twitter and Facebook.

Brand Recognition: Using social media also helps to boost the business visibility with both current and potential customers. It gives you the perfect platform to share your brand's voice with your audience and spread the word about your products, services, offers and more. Burberry used social media to directly stream their fashion shows, which generated millions of dollars for them in new customers.

Marketing: Advertising on Twitter, Facebook, Google +, LinkedIn and YouTube goes viral today and helps great global marketing. Engaging with your brand’s loyal consumers bring more business and spread word of mouth publicity.

Business Insights: The best way to listen to your brand mentions in social media. It shows what your customers are saying about your competitors and discovering your competitive advantages in the process.  With Big Data, businesses learn about customers, their demographics, interests, preferences, etc. Using further helps marketing to improve the relevancy of messaging and build targeted campaigns.

One positive impact of social media is in the distribution of information in today’s world. If you don’t have a dedicated social media team, create one. If you do have one already, then make it even more efficient. If people are the soul of digital transformation, then social media is the heart.

Sunday, 25 March 2018

How Consumer Packaged Goods companies are adopting Digital?

Consumers are at the heart of the digital transformation, in every industry starting Retail, Financial services, insurance & Health Care. 

Consumers are most concerned with getting quick, easy and effective results from any interaction in their professional or personal life.

Consumer Packaged Goods companies are typically relied heavily on traditional media like TV and display advertising to drive brand awareness among consumers. You will see multiple advertisements for toothpaste, detergents, and dairy products and so on.

They have so far relied on mass marketing; focused on physical brick & mortar sales. They still have to catch up on online ordering like electronics, books etc.

The physical store still enjoys a major share of the market: customers like to feel a product before they buy it.

CPG companies are quickly adopting digital to connect with millennial consumers.

They are using Big Data Analytics:

·         To identify consumers who will convert with less spend on marketing.
·         Trying to identify the best and most profitable channels to sell select products and pack sizes.
·         To gain deeper insights into price-sensitive consumers
·         To be able to send unique offers to every consumer with extreme personalization
·         360 degrees customer views to build loyalty

Here are some innovative ways CPG industry is using digital for excellent customer experience:

·         Social media to understand the needs, gaps, brand performance, and purchase behavior leading to significant input for targeting, positioning as well as new product development.
·         Using geo-fencing to provide real-time deals when a consumer approaches the store.
·         Stores like Amazon Go has come up with cashless checkouts. When the customers have the Amazon app installed on their mobile device, any product added to the cart gets billed to the customer’s account automatically.
·         Mobile payments: most of the physical or online stores are accepting mobile payments like Apple Pay, Samsung pay, PayTm etc.
·         Beacons: to ease finding products in a store, a customer can download the retail store app, and be able to connect to the store’s “beacons” and get details of the best deals available
·         Smart Shelves: these indicate inventory levels, and instantly update product prices on display.


The future is digital and CPG companies are adopting it with an open heart.

Sunday, 18 March 2018

HR in Digital Age

Human Resources is all about the recruitment, development, and retention of talent.

Across all industries, HR is one of the departments that are most affected by digitization – via big data analytics, social networks or mobile solutions.

Today, HR is empowered with digital technologies to tackle sourcing, recruiting, onboarding, analyze workforce data, spot performance, and skills gaps and enable the workforce to outperform.

Mobility solutions are enabling employers to access and engage with candidates when and where they prefer. Companies can now provide access to processes, infrastructure, and systems that allow employees the same level of productivity as if they were in the office, who are traveling, working remotely, or during off hours.

Workforce analytics is used to screen the right candidates, determine the areas of training in which company must invest and identify employees who are likely to churn.

Unlike digital immigrants, today’s workforce is not after the gold watch and lifelong position. They will not stay in the organization if HR processes are hectic, stringent and not social. It is crucial to enable your workforce to keep pace with the change as well.

·      Today, millennials are making more than 40% of the workforce.

·      Their expectations are changing. Long term for them is less than 3 years.
·      Job hopping and career shifts are new normal
·      Providing them with learning and innovation opportunities is the key to retention

Here are some tips for digitizing HR to become the front leader of the organization

·      Foster a culture that inspires innovation leading digital change which creates the ultimate employee satisfaction
·      Digitize & automate HR administrative tasks which do not have any employee touch points
·      Create an experience for employees as if you are treating consumers, make them feel special
·      Incorporate Mobile and social capabilities in the HR functions

Digital promises to re-position HR as the driver of employee engagement and align the workforce who would be self-motivated to achieve the company mission.


The digital age has changed a lot of aspects of our professional as well as personal lives. The future is now… and it is all about people, so HR digitization is extremely important !! 

Sunday, 11 March 2018

Check this 10 tips for successful Mobile apps in this Digital age

Today, the number of mobile users globally exceeds the number of desktop users, and apps are far more popular than websites.

With the advent of smartphones and internet, people are spending maximum time on mobile apps to explore events nearby, gather news and get everyday alerts.

Hence having a mobile app is nowadays necessary for any kind of business. There is no dearth of tools to aid in the design and development of a mobile app but there are few key steps that businesses need to keep in mind before building the first app.

Consumers have little patience for bad mobile experiences. Over 30% of downloaded apps are uninstalled within the first 2 or 3 weeks of use.

Mobile app development should be based on the idea that user experience is everything and not how many features it has. UX is particularly important in mobile applications, you have so much less screen real estate and slower connectivity, so great design and execution make incredible differences in terms of user experience.

Here are 10 tips to make your app successful:

·      Research your app’s idea, & audience - Start by searching the app stores, not just Apple but also Google Play, and look for competing products. Don't waste money on app development and mobile resources that will not be appreciated by users. Reach out to customers via social media and similar platforms, to truly listen to what your customers want
·      Focus on the user experience – unless you have laser sharp focus on user experience, providing 100+ senseless features will not make it successful. Responsive design is an efficient way to optimize user experience.
·      Keep it very simple for use – do you see any user manual with iPhone? Same goes here, keep your app extremely simple to use. A common mistake is thinking your app has to be packed with features and have every bell & whistle you can think of. However, the reality is half of them won’t even be used. Simplicity deliver the great user experience
·      Use agile for frequent releases – by collecting frequent feedbacks, keep your app updated with agile deployments to make users happy
·      Market your app - Once you have the right app, get the word out about it. Both Google & Apple stores have millions of apps today, it can be challenging to get noticed.
·      Test the app thoroughly before and even after release - Test, test, and test with the target users until you get it right. Once launched, continue to use analytics, customer feedback, and A/B testing to optimize and improve the application.
·      Have an extra ordinary customer support – after sales support is where word of mouth publicity comes in. any problems reported by users have to be handled efficiently and effectively to make them happy so they become your marketers.
·      Keep Innovating - No app is ever complete. Listen to your users and find out what they’re asking for. Keep a running wish list of features you can build when you have time. As they say Rome wasn't built in a day, your app won't be, either.
·      Build analytics – incorporate analytics which gives you detail picture of your users, their behavior, usage
·      Choose right business model – free, freemium, charged or pay-per-use as per your business needs


Most mobile apps fail to engage the users in this highly competitive digital age. The bottom line is have a sharp focus on the customer. Sure, technical skill matters—but you can only succeed if you use that skill to meet the customer's needs. 

Sunday, 4 March 2018

Digital disruption in Telecom sector

Digital disruption has turned the telecom industry upside down. New digital technologies are entering the market forcing telecom operators to adapt to new business models.

We went from analog to digital few decades back and then GPRS, Edge & came 3G, which brought data and web services to us. With 4G and smartphones now customers have the power of the supercomputer at their fingertips.

After iPhone, smartphones are penetrating deeper in many countries. Carriers now have to focus on customer churn more than on acquiring new ones. Today telecom operators are leveraging big data technologies to analyze call pattern data to better understand their customers’ habits and predict their requirements and thus offer better services at right time and price.

Operators are using analytics to identify customers at risk of default in bill payments and optimize their outreach for higher collection.

Today with so many disrupters, telecom companies have to think of survival. SMS or text message & MMS were some of the core services just a few years back, and then came WhatsApp, which changed all the communication paradigms. Further Skype, Viber, WeChat have entered the market to pressure the prices down for text and voice.

With the digital age, telecom companies have to:

·         Add new services to capture consumer’s attention
·         Accelerate time to market these new services with technology advancements
·         Map end-to-end customer journeys  from acquisition, engagement, retention
·         Use Big Data Analytics to focused market segmentation and hyper-personalization
·         Automate customer care and digital self-service options
·         Revamp website and give customers access to personalized information, offers and buying options

Leaders like Vodafone, Verizon, AT&T have leveraged all the digital technologies to reach out to their customers in a most efficient way.

Digital payments via mobile wallets have become a boon for telecom, as mobile payments are generating tons of Big Data on shopping behavior & preferences, enabling more sales opportunities via targeted marketing

Many technology players such as Apple, Samsung, and Google are collaborating with telecom players to make consumer’s life easy.

A good customer experience is now essential with help of digital. We live in a time when convenience, personalization, and speed are the bare minimum people expect and telecom companies have to take aggressive measures to exceed these expectations.

LinkWithin

Related Posts Plugin for WordPress, Blogger...