Saturday 7 May 2016

What is Digital Marketing and how to succeed ?

Digital marketing is the promotion of products or brands via one or more forms of digital technologies to attract, engage and convert customers online.

For a business to succeed in today’s Digital world, it is really important to have a strong digital footprint on the internet. With today’s sophisticated digital lifestyle, consumers are probably on Facebook, checking out Twitter, browsing their email inboxes and searching for products and services on a search engine.

Digital marketing differs from traditional marketing as it leverages all the electronic devices like PCs, Tablets, Smartphones, digital signage or billboards, smart TVs to provide an experience in real time, that influences a desired audience to buy your product / read your articles / engage with your content.

Marketers shall use these Omni-channels, which can track the customer’s journey and give them the ability to engage with the consumer online.

Various components of Digital Marketing:
  • Search Engine Optimization (SEO) – make your brand appear at the top of Google, Bing, Yahoo and other search engines
  • Search Engine Marketing (SEM) – with pay per click & Google AdWords allow your website to emerge on paid listing of different search engines.
  • Social Media Marketing (SMM) – advertising on Twitter, Facebook, Google +, LinkedIn and YouTube. Get maximum number of Likes and Tweets on twitter. 
  • Mobile Optimization and Responsive Websites - When you take a look around a room, nearly everyone is on their Smartphone. The numbers of people browsing on mobile passed desktop users a long time ago.
  • Video Marketing - best way to engage with millennials. Facebook live streaming, Periscope, Snapchat, and YouTube are on the rise now, more than ever.
  • Web analytics – collection and analyze web usage data
  • Content Marketing - eBooks, White Papers and Infographics
  • Email Marketing – sending emails to customers directly

Here are some challenges for Digital Marketers:
  • Explosion of digital channels - Consumers use variety digital channels and devices to interact with brands in different ways and for different purposes.
  • Exploding data volumes - Consumers leave behind a huge digital footprint in these channels. It’s extremely difficult to get a handle on all that data, and find the right data that can help you make the right decisions.
  • Increasing competition - Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, everyone is trying to capture consumers’ attention.

How do you succeed in Digital Marketing:
  • Avoid overwhelming “in your face” marketing
  • Respond to dynamic customer interactions.
  • Extract value from big data to make better decisions faster
  • Close loop the feedback into future digital campaigns for Cross/Up-Sell

People want brands they can trust, companies that know them as people, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Digital is now the first touch point for the consumer and a channel where the consumer has greater control over what they see and when they see it.


  1. In my opinion the returns on investing in Search Engine Marketing (SEM) – with pay per click & Google AdWords diminishes with hyped keywords which are with a heavy price tag bid

  2. If you want to succeed in your business then you have do promotions and marketing.And in today's digital world, Digital marketing is the best way to do it. For best Digital Marketing Services visit Springbok Agency

  3. Very nice document posted here.I really love it Thank you for sharing. and i want to say that Ad blows provides digital marketing services . For more details visit our website.

  4. Thanks for sharing this information. You may also refer ...Really it nice article....

  5. I have been through several posts on this very subject but the satisfactory information that I found here is something that all other blogs are missing.
    Custom CMS Development

  6. Thanks for sharing this informative information. You may also refer for more details...

  7. Digital marketing is not going to get vanished in the near future and the scope for digital marketing will get increased in coming days great post on the subject. Keep blogging.
    Digital marketing companies in Vadodara | SEO company in Vadodara | Digital marketing company in vadodara

  8. Very effective post. Great to know. Thanks for sharing this article.

    SEO Services in Miami

  9. Thanks for your great presentation all about contents marketing and i am agree to your service. Some days ago i have gotten this related site and hare has so many online support.
    digital marketing blog

  10. Joeant can get you exposure with very less cost. Best way to start your digital marketing campaign

    Joe Ant

  11. Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website. خرید بک لینک


  12. Interested in mastering digital marketing training in 2016?
    Join Digital Marketing training Certification Course. Join FREE Demo

  13. I hope your
    digital marketing blog is best from other blog and service.

  14. Thanks for Sharing useful insights
    Digital Marketing is one of the best upcoming platform in India and also has lot of potential. Many start-ups are making progressive improvement in digital media. We, at DigitalRank Digital Marketing Agency in hyderabad Digital with a strong hold in digital marketing and media solutions, is working to enrich different businesses with dedicated array of services. Get most out of search engines with our SEO, SEM, SMO, SMM and Email Marketing services by calling us

  15. The first one is such an incredible picture. I love how it is just black, white and red, it leaves such an amazing effect.
    digital marketing solutions

  16. Hi,

    We specialize in global database resources for the international direct marketing community. Our company is primarily international data compile and research services.

    B2B Marketing Database
    CEO Email Database CFO USA Database
    Directors Email Lists

  17. I would like to say thanks for your sharing this useful information. Nice post keep it up. Hope to see you next post again soon.
    With Regards,
    Website Development Company in Bangalore
    Digital Marketing Company in Bangalore

  18. Google AdSense Training Classes shamsherkhan Provide Google Adsense Training in satyaniketan, Delhi at best And affordable contact for Shamsher Khan,


  19. Your blog is awesome! Shamsher Khan is a leading digital marketing training providers in Delhi providing a

    complete course in digital marketing training, <a href="

  20. Hello. Your post is just awesome. Very informative and knowledgeable tips. Thanks for sharing this post with us. You can visit us on digital marketing agency in india

  21. Thanks for sharing this information. your blog is good and I got so much knowledge..........Digital Marketing Services in Delhi & Web Development Services in India

  22. Hi,

    Thanks for sharing this with us! Here you can find more information...

    Digital Marketing Services

  23. Very informative post.Thanks for sharing.
    Now a days,digital marketing is preferred by every business and it is used to get more number of customers to a web development companies in hyderabad

  24. Good post! Thanks for sharing this information. I appreciate it. It is very beneficial for visitors.
    Digital Marketing Company India

  25. Thanks for posting about digital marketing.this is very useful information for marketing services in hyderabad

  26. Thanks for sharing the valuable information to know more about digital marketing company bangalore go through this link

  27. Nice thinking, it is such a better way for promotion for real state business. But in real state needed particular websites, For website creation, promotion and development contact here:- Click Perfect

  28. Hiii...
    I’ve attended both public and private schools throughout my educational career and both have their perks. When I went to my country day school I received a phenomenal education…but became super snobby! My university was private and I received a fantastic education…but I’m still paying for it LOL! My public high school rocked-but I also was in all of the advanced placement courses ...
    Keep posting..

  29. Hiii..
    This is a really great overview and a good insight on what it’s really like to run a business. Starting a new business is a big task that requires a lot of hard work and dedication, but the results are often so worthwhile! Nicely put! Thanks so much for sharing this!

  30. I have been through several posts on this very subject but the satisfactory information that I found here is something that all other blogs are missing.
    digital marketing thailand
    web development bangkok

  31. This comment has been removed by the author.

  32. I have been really impressed by going through this awesome blog. Our company is the best SEO in New Zealand. SEO takes time to generate good results and should be considered as an investment and not a cost. Thanks for visiting your blog.
    SEO NZ

  33. I would like to say thanks for your sharing this useful information. Nice post keep it up. Hope to see you next post again soon.
    Digital Marketing Services London
    PPC Management London

  34. Whaledone Technologies Best Digital Marketing Company in Delhi. We Provides affordable SEO, SMO, Web Design & Development Services. More Information

  35. Description: DM Rise Leading Digital Marketing Company Providing Affordable Digital Marketing Services Hire Us to Increase your brand ROI now. Best Consulting Agency based in Aus, United State.Digital Marketing Company In United States

  36. Your blog enhanced me to how to work on Digital Marketing and how to build up our process and how to face challenges are really awesome and useful for me.

    Digital Marketing Course in Chennai
    Digital Marketing Training in Chennai

  37. Your article is so informative. Thanks for posting.

    Digital Marketing Agency in Delhi

  38. This comment has been removed by the author.

  39. This comment has been removed by the author.

  40. DM Rise Leading Digital Marketing Company Providing Affordable Digital Marketing Services even though, we collaborate with several of projects but still each of our client is valuable for us. Our team incorporates with all the necessary support and care required by the customers. YouTube Marketing Services Company

  41. Thanks for explaining it so well. Everyone talks about digital marketing alone. You emphasized the role of big data in digital marketing. Thanks!
    Digital marketing services in Mumbai

  42. Thanks For Sharing Given Information.Very useful About Digital Marketing Services

  43. Thanks for sharing this information. your blog is good and I got so much knowledge..........Digital Marketing Services in Delhi & SEO Services in Delhi

  44. Thanks for your excellent blog. Brandstory is performing well in SEO, SMM,SMO< SEM and web design and development. Brandstory services

  45. SEO is the process for humanizing search engine rankings by driving traffic to your website. In the period of online competition, Quuick have reached the target viewers by best SEO services.Quuick is one of the Best Seo Company in Bangalore


360TotalSecurity WW