Analytics and Big Data have disrupted many
industries, and now they are on the edge of scoring major points in sports. Over
the past few years, the world of sports has experienced an explosion in the use
of analytics
Till few years back experience, gut
feelings, and superstition have traditionally shaped the decision making
process in sports.
It is first started with Oakland
Athletics' General Manager, Billy Beane, who applied analytics for selecting
right players. This was the first known use of statistics and
data to make decisions in professional sports.
Today, every major professional sports
team either has an analytics department or an analytics expert on staff. From coaches and players to front offices and
businesses, analytics can make a difference in scoring touchdowns, signing
contracts or preventing injuries.
Big name organizations such as the
Chicago Cubs, and Golden State Warriors are realizing that this is the future
of sports and it is in their best interest to ride the wave while everyone else
is trying to learn how to surf.
Golden State Warriors, have similarly
used big data sets to help owners and coaches recruit players and execute game
plans.
SportVu has six cameras installed in
the NBA arenas to track the movements of every player on the court and the
basketball 25 times per second. The data collected provides a plethora of
innovative statistics based on speed, distance, player separation and ball
possession to improve next games.
Adidas miCoach app works by having
players attach a wearable device to their jerseys. Data from the device shows
the coach who the top performers are and who needs rest. It also provides
real-time stats on each player, such as speed, heart rate and acceleration.
Patriots developed a mobile app called
Patriots Game Day Live, available to anyone attending a game at Gillette
Stadium. With this app, they are trying to predict
the wants and needs of fans, special content to be delivered, in-seat concession ordering and
bathroom wait times.
FiveThirtyEight.com, provides details
into more than just baseball coverage. It has over 20 journalists crunching numbers for fans to gain a better understanding of an upcoming game,
series or season.
Motus’ new sleeves for tracking a
pitcher’s throwing motion, measuring arm stress, speed and shoulder rotation.
The advanced data generated from this increases a player’s health,
performance and career. Experts can now predict with greater confidence if and
when a pitcher with a certain throwing style will get injured.
In the recent Cricket world cup, every team had its own team of Data Analysts. They used various technologies like Cloud Platform and visualizations to predict scores, player performance, player profiles and more. Around 40 years’ worth of Cricket World Cup data is being mined to produce insights that enhances the viewer's experience.
Analytics can advance the sports fans'
experience as teams and ticket vendors compete with the at-home experience --
the better they know their fans, the better they can cater to them.
This collection of data is also used
for internet ads, which can help with the expansion and growth of your
organization through social media platforms or websites.
- What would be the most profitable food served at the concession stand?
- What would be the best prices to sell game day tickets?
- Determine which player on the team is the most productive?
- Which players in the draft will become all-stars, and which ones will be considered role players?
- Understand the fans behavior at the stadium via their app and push relevant information accordingly.
In this Digital age, Analytics are the present and future of
professional sports. Any team that does not apply them to the fullest is at a
competitive disadvantage.
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