Digital Transformation allows your organization to adapt to a competing business environment and meet sustainable growth goals.
We can change our technologies, our infrastructure, and our processes. But without addressing the human element, lasting change will not happen. If employees don't keep up, they will be left behind and the chances are that your digital transformation will fail.
Digital Transformation is far more than just providing digital gadgets & smartphones to employees. It requires a change in culture at an organization, at all levels from the CEO down to the lowest hierarchy.
Ultimately digital technologies are used by people, and success is directly dependent on how your employees are using that technology properly and harnessing its full potential.
Many employees are skeptical about the benefits of digital technologies, believing them to be a threat to jobs. In many instances, Robotics and artificial intelligence are perceived as being replacements for them. Such fears can easily translate into a lack of engagement with new technologies.
They need to feel safe in their roles, and to understand that digital transformation is intended to enhance their work life, rather than any threats.
Here are some of the ways to get your employees glued up on digital transformation:
Digital initiatives should start with evangelizing what, why & how of digital. Emphasize this information to get them on board right from the beginning.
Leaders should actively ask employees what they’d like to see in terms of digital improvements.
Establish an open door policy and proactive messaging from the executive team.
It’s important to anticipate as many questions as possible and have answers ready for them. With all the talk around digital, it is natural for them to wonder:
- Is my job safe in this age of digital & automation?
- How is this going to impact me and my co-workers?
- What if I don’t have the skills to perform?
It is critical to , to learn about the new products & technologies that improve the end customer experience. Like customer journey mapping, it will be a good idea to create employee journey mapping, their day in office and address the pain areas.
More often, the digital immigrants will struggle with the latest digital transformations technologies but their insight and experience are invaluable for young employees and organization.
Address the questions like which tasks are taking too much of their energy? What information would they want access to while serving customers? How do they think digital technology could make their jobs easier?
Celebrate even the small success
Celebrate each and every small success to make it visible at all levels to increase the morale of the team and show the value to other employees.
Ensure you have your people on board for this digital transformation journey, else you won't make it far!!