Google ads are one of the most powerful marketing tools in existence. However, it can also be a very expensive practice if you don't know what you're doing. In order to make sure that your money is being spent in the right places, and in order to accomplish the goals that your campaign is designed for, it's important to have a good plan from the beginning.
That's why we've put together this guide to help you figure out how to optimize your Google Ads marketing strategy for success.
1) Use the Right Keywords
Keywords are the most important factor in determining the success of your Google Ads. Which keywords you choose to use can directly affect your conversion rate and ultimately your throughput.
There are 4 types of keywords - Broad match, Modified Broad Match, Phrase Match & Exact Match.
Choosing the right keywords is not easy, it requires time and research, so you need to know which ones are worth it. You can’t just use any keyword and expect to get conversions. So how do you know which keywords are worth your time?
Here is a simple way to figure out if a google ads keyword is going to be valuable for you:
The best way to do this is with the "Search for new keywords using website" search function in Google Keyword Planner. If you use this feature, instead of the default "Discover new keywords", you will get a list of relevant search terms, related to your intended keyword, that you can choose from. This way, you narrow down the list and eliminate irrelevant results.
2) Use the Right Ad Copy
There are several factors to consider when it comes to creating the best ad copy for Google campaigns. The first is to make sure your copy is relevant to your audience. Be sure to ensure it’s in line with their interests, which you can do by looking at what they are browsing on your site.
The second factor is to use ad extensions effectively. There are various types of extensions that you can use: callouts, call extensions, Lead form extension, and sitelink extension. Use them all but properly.
3) Create a High-Quality Landing Page
The foundational step of promoting an ad campaign on Google is to create a landing page. A landing page is an important part of the marketing process for Google Ads, so it’s crucial that you create one that will help you achieve your goal.
Before creating your landing page, think about what kind of message you want to send out to potential customers. You need to inform them about the product or service that you are offering, and why they should buy it.
A landing page has two main goals: to improve conversion rates and provide information to the visitor.
4) Include Prices, Exclusive Deals, and Countdowns
There is something about the pressure of countdowns. It’s a great way to market and brand yourself. We all wants to have the products that are on sale and need to get our hands on them as early as possible. Coming up with offers and catchy deals will have a stream of people clicking on your ad.
5) Use in-market audiences
These are the people who are in the market looking out to buy and hence have a higher likelihood of clicking your ads. There’s no need for tracking codes life Facebook and no need to wait for the audience list to reach over 1,000 before it can be added to the ad group. These lists are fully ready so add them in to increase click-through rate and conversion rates.
6) Use location targeting to show your ads only in relevant parts of the country
Location targeting setting defaults to people staying or interested in your location. This option is good if the ads are for tourism where people are interested in your location. Change this to the second option of people staying in your location.
7) Schedule your Google Campaign to be on when customers respond
Do not waste your money when your geolocation customers are sleeping.
The most important thing to keep in mind is that Google Ads can be really powerful for your business if you know what you’re doing.
If you want to boost your campaign and get more leads, it might be time to consider bringing in a professional who knows how to run Google Ads properly.
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