Digital Transformation Awareness Program by Going Digital

Employees are not always on board with your digital transformation. They either don’t understand the benefits, or they think you are wasting a lot of money for no reason.

You know that digital transformation is crucial for the future success of your business, but some employees don’t see it that way. Some might even be actively resisting it by doing things like printing out all emails and putting them into physical folders.

A company-wide awareness program will help to show them why you need to go digital and what the benefits to the business and their role will be. With everyone on board, there will be sure success.

Digital transformation is a key strategy for organizations of all sizes to gain a competitive advantage. Reaching Digital Maturity as a company means that your employees are digitally mature as well as your organization.

Digital Transformation is a mindset, not a program!

Do you want to become a most forward-thinking business by investing in digital transformation initiatives that help you 

. go to market faster, 

. build better products and services, 

. increase employee satisfaction and retention, 

. and offer more value to customers?

Digital Transformation Awareness Program by Going Digital is the answer!

Learn more for the gateway to success. info@goingdigital.in    

How To Use 4 Different Types Of Keywords For Your Google Ads?

 

Most of the users when starting the search on the internet they use Google. Research says that more than 80% of people use Google as their search engine, so it makes sense to use Google Ads for your Search Engine Marketing.

There are 4 types of keyword match you can use while working on Google Ads.

There are four types of keyword matches, including:

• Broad match This is used widely and will match searches with any words in any order (including synonyms) that include the target keyword. For example, if you use broad match on luxury villas, your ad might be displayed if a user types "luxury cars," "expensive villas," or "luxury interior."

• Broad Match Modified: This match type is created by a + sign in front of your keywords. So Google understands that the search query must include that term with + sign. For example, if you use a broad match modified as +luxury +villas, your ad might be displayed if a user types luxury goods, luxury phones, luxury interior, luxury automobiles, etc.

• Phrase Match: Keyword phrases are multiple words contained in quotation marks. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase. For example, if you give "formal shoes" then your ad will be shown to anyone searching for leather formal shoes, formal shoes for the office, uniform with formal shoes, etc.

• Exact Match: This is the further narrow down of your target audience your ads will only show with the exact search query. This type of keyword is created by putting your keyword(s) in brackets. [] For example when you say [buy laptops] then your ad will be shown to the user only when they search buy laptops and not anything else like buying a smartphone, rent laptops, gaming laptops, buy headphones, etc.

So when you use these keywords match type properly, the probability that your ad will be shown to the right prospect increases.

Download our eBook - 30 Days of Lead Generation to learn more.

Are you using Google Ads to increase the visibility of your business and generate leads?

contact info@goingdigital.in

Cyber Security in Digital Age – Risks & Opportunities you need to know

 

What is Cyber Security?

Cyber Security means protecting your systems, networks, and programs from digital attacks which are aimed at accessing, changing, or destroying sensitive information; extorting money from users; or interrupting normal business processes.

In good old days crooks had to do it in person but in digital age you get get or may not even get a message " You have been hacked"

Common Cyber Threats:

Email Account Takeover: A cybercriminal hacks an email account and searches for emails involving correspondence between the client and their financial institutions. They learn about your habits so they can pose as you to your loved ones to steal money. 

Malware, Virus, Ransom: Malicious software is created to damage/disable computers and computer systems, steal data, or gain unauthorized access to networks. 

Phishing: Cybercriminals pretend to be a trustworthy source in order to acquire sensitive personal information such as usernames, passwords, social security numbers, and credit card details.

Identity Theft: Most people re-use passwords and usernames (aka ‘credentials’). Cybercriminals get hold of these logins, try them with financial institutions' websites to find matches, and then request fraudulent fund transfers. 

Spoofing: Masking the source of a communication (phone or email) to look like a reputable source (e.g. government, call within a company, etc.).

Call Forwarding: The cybercriminal forwards all calls to our home and/or cell phone number to their phone. 

Hacking: Someone enters your network and steal all the important information by using right credentials.

Security is everyone’s responsibility. Your Role and Responsibility is to:

• Safeguard email accounts
• Limit what youshare online
• Protect our clients’ assets
• Surf safely
• Be strategic with usernames and passwords

Here are five ways to adopt Cybersecurity in this digital age:

1. Ensure you have the physical control of your devices at all times and nobody is hacking into them

2. Use extra caution when using public Wi-Fi at the airports or stations

3. Use good email encryption client

4. Do not insert any unknown USBs in your laptops, computers

5. Report any suspicious activities to IT staff immediately

We will be happy to coach and guide you in your efforts to tackler Cybersecurity.

contact us at info@goingdigital.in