How To Use Content Marketing To Drive Traffic, Build Trust And Grow your business?

Content marketing strategy is mainly used to attract new customers, useful engagement with them, and retention of existing customers by creating and sharing relevant blogs, videos, podcasts, and other media.

There are many reasons why you should consider content marketing, but there is one reason that trumps them all: it works.

If your website isn’t converting new visitors into leads or customers, or if your social media pages aren’t growing in followers and engagement, then something is wrong with the strategy you’re using. More than half of marketers say that content marketing has become more important to them over the past year.

The key to effective content marketing is creating content that people want to read and share on their own channels.

Companies that want to succeed in Content Marketing should focus on creating content that is relevant and useful for their target audience. This is the only way to connect with the people who would like to read your blog posts, share them on social media, and buy your products.

A great way to generate more leads is with an email list. You can use that list to send out promotional emails and newsletters informing your followers of new products, services, and promotions. However, just having a list isn’t enough. If you want to see results from your email marketing campaign, you need engaging content for people to read and click on in order to build an email database.

You can offer a free email course on your business niche. Content marketing is the best way to do this.

Adopting Digital is a great way of doing Content Marketing by publishing informative and interesting content on your website, blogs and social media channels. One factor which makes this different from other marketing strategies is that it helps you stand out from the crowd of brands and businesses online.

Remember, Do just follow a conversational & friendly approach. Don’t do spam activities,

Make sure you narrate the content in the storytelling format. We have read so many stories from childhood and even today a movie is blockbuster on the box office only when the storyline is good. So have a good back of telling stories so that people are happy to come back to read or see the next episode.

As you can see, it’s not difficult to get started with content marketing. By using some of these strategies and techniques, you can build your brand and increase your sales.

The Going Digital team has been practicing this strategy since we started our company and we also teach it in our Digital Marketing Masterclass & Business workshops. We would love to help you take the next step toward becoming a digital marketing success story.

Get in touch today for more information!

How to avoid risky roadblocks in the digital transformation journey?

Digital transformation is the new buzzword in business, and for good reason. It’s a process that can help you gain a competitive edge by leveraging technology that transforms the way your company operates and delivers value to customers.

But there can be several roadblocks that can kill your transformation programs. They slow down progress and make changes feel like work rather than something that is fun and exciting. So, what can you do to avoid roadblocks and finally get your digital transformation program off the ground?

The first tip is to ask for help early on in the process. Don’t wait until later when things have already stalled to reach out for advice from people who have been there before. This will help you identify any issues early on, which means you can find a solution quickly, saving you time and money in the long run.

The cultural change for companies is about their own people. To make the digital transformation successful, you need to engage your employees at all levels of the organization in order to gain buy-in and create energy around the changes that are taking place. Communicate the vision with proper direction & maximum transparency that covers "what is in it for me" for each employee.

Digital infrastructure roadblock appears when the organization does not have the right equipment and software so there is difficulty in digitizing business processes. Adopt the right digital technologies with help of your partners to avoid learning on your own.

Further, a bigger roadblock is the lack of resources to carry out digital transformation initiatives. Many organizations rely on mediocre performance employees to execute digital initiatives. So the key here is to hire 2-3 strong experienced profiles and build the junior team around them.

With so many stakeholder groups involved in a digital transformation, it can be difficult to know who is responsible for what and when they need to get things done.

By avoiding these common roadblocks and streamlining your efforts, you can ensure that your digital transformation is successful.

For help with any aspect of your digital transformation project, don’t hesitate to contact us today.

See these 7 awesome tips to optimize your Google Ads Marketing campaigns

Google ads are one of the most powerful marketing tools in existence. However, it can also be a very expensive practice if you don't know what you're doing. In order to make sure that your money is being spent in the right places, and in order to accomplish the goals that your campaign is designed for, it's important to have a good plan from the beginning.

That's why we've put together this guide to help you figure out how to optimize your Google Ads marketing strategy for success.

1) Use the Right Keywords

Keywords are the most important factor in determining the success of your Google Ads. Which keywords you choose to use can directly affect your conversion rate and ultimately your throughput.

There are 4 types of keywords - Broad match, Modified Broad Match, Phrase Match & Exact Match.

Choosing the right keywords is not easy, it requires time and research, so you need to know which ones are worth it. You can’t just use any keyword and expect to get conversions. So how do you know which keywords are worth your time?

Here is a simple way to figure out if a google ads keyword is going to be valuable for you:

The best way to do this is with the "Search for new keywords using website" search function in Google Keyword Planner. If you use this feature, instead of the default "Discover new keywords", you will get a list of relevant search terms, related to your intended keyword, that you can choose from. This way, you narrow down the list and eliminate irrelevant results.

2) Use the Right Ad Copy

There are several factors to consider when it comes to creating the best ad copy for Google campaigns. The first is to make sure your copy is relevant to your audience. Be sure to ensure it’s in line with their interests, which you can do by looking at what they are browsing on your site.

The second factor is to use ad extensions effectively. There are various types of extensions that you can use: callouts, call extensions, Lead form extension, and sitelink extension. Use them all but properly.

3) Create a High-Quality Landing Page

The foundational step of promoting an ad campaign on Google is to create a landing page. A landing page is an important part of the marketing process for Google Ads, so it’s crucial that you create one that will help you achieve your goal.

Before creating your landing page, think about what kind of message you want to send out to potential customers. You need to inform them about the product or service that you are offering, and why they should buy it.

A landing page has two main goals: to improve conversion rates and provide information to the visitor.

4) Include Prices, Exclusive Deals, and Countdowns

There is something about the pressure of countdowns. It’s a great way to market and brand yourself. We all wants to have the products that are on sale and need to get our hands on them as early as possible. Coming up with offers and catchy deals will have a stream of people clicking on your ad.

5) Use in-market audiences

These are the people who are in the market looking out to buy and hence have a higher likelihood of clicking your ads. There’s no need for tracking codes life Facebook and no need to wait for the audience list to reach over 1,000 before it can be added to the ad group. These lists are fully ready so add them in to increase click-through rate and conversion rates.

6) Use location targeting to show your ads only in relevant parts of the country

Location targeting setting defaults to people staying or interested in your location. This option is good if the ads are for tourism where people are interested in your location. Change this to the second option of people staying in your location.

7) Schedule your Google Campaign to be on when customers respond

Do not waste your money when your geolocation customers are sleeping.

The most important thing to keep in mind is that Google Ads can be really powerful for your business if you know what you’re doing.

If you want to boost your campaign and get more leads, it might be time to consider bringing in a professional who knows how to run Google Ads properly.